There’s a lot of tough competition in mobile marketing. The key to success is making your message so personal that your customer thinks of you as a trusted friend. Context sensitive advertising, which is a new and smarter way to reach your target market, offers a way to advertise that makes it even more personal. […]

Google is number one and everybody knows it. Bing and Yahoo, now merged and affectionately called ‘Bingahoo,’ are the second and third respectively. Is it worthwhile to optimize for this search engine as well? Around half of all businesses aren’t even bothering with Bingahoo. Are people still using it to search for information online? The […]

Banner advertising is one of the most tried and true marketing techniques online. The way it works is that you choose a CPM company and they handle placing the ads for you. It removes the headache of choosing the ads yourself, finding sites to advertise on, managing them, and testing them. This frees you up […]

The future of Google is likely to be a search engine that’s much smarter than you are. Instead of looking solely at keywords, it will look at the context and your Web surfing behavior. It’ll know exactly what you’re looking for. Google has its own ultra-secret research laboratory called Google X where it’s creating the […]

That’s right – the future is officially here. Sprint and AT&T both debuted 3D cell phones at conventions last year. These phones use autostereoscopic parallax barrier displays to show you 3D action without the glasses. 3D cell phones are now offered by Sharp, Hitachi, Samsung, Motorola, Sony Ericsson and other major mobile service providers. So […]

A product landing page is a simple website with just one purpose in mind – to sell a product. It’s not a content-rich site full of resources, articles and other information. This type of site is called a ‘landing’ page because it’s nothing more than a traffic landing strip – they land there, buy, and […]

Email newsletters offer a powerful way to keep in touch with your customers and boost your sales. This is a great method for both online and offline businesses. In fact, even if you have little online presence, you can set up and maintain a successful email list that will get you results. Why an Email […]

Mobile isn’t the future of marketing; it’s already here. Everybody today is on their smartphones interacting with their favorite brands. Your business needs to be marketing to them there as well. The way to do this is by creating mobile apps. There are certain key characteristics that all good mobile apps share. Customer Engagement Customer […]

If you do any kind of marketing by email, there’s a good chance you’ve spammed somebody without realizing it. If you get one spam complaint from a customer, your ISP isn’t going to yank your site. However, those little complaints can really add up and it can equal trouble, especially if you use a small […]

The affiliate network that you use serves as the middleman between you the affiliate and the merchant. These networks bring both parties together and help them broker deals for a small commission. There are hundreds out there but just a few big ones that everybody knows. Why Use Affiliate Networks? When you join an affiliate […]