Archive for June 2012

 

Friday 29 June, 2012

Ads Just for You – Context Sensitive Advertising on Mobile Devices

There’s a lot of tough competition in mobile marketing. The key to success is making your message so personal that your customer thinks of you as a trusted friend. Context sensitive advertising, which is a new and smarter way to reach your target market, offers a way to advertise that makes it even more personal. […]

 
Comments Off on Ads Just for You – Context Sensitive Advertising on Mobile Devices   Posted In: Marketing, Mobile Computing   |    Written By: Bob Steele
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Thursday 28 June, 2012

Are You Missing Traffic from Bing and Yahoo?

Google is number one and everybody knows it. Bing and Yahoo, now merged and affectionately called ‘Bingahoo,’ are the second and third respectively. Is it worthwhile to optimize for this search engine as well? Around half of all businesses aren’t even bothering with Bingahoo. Are people still using it to search for information online? The […]

 
Comments Off on Are You Missing Traffic from Bing and Yahoo?   Posted In: SEO   |    Written By: Bob Steele
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Wednesday 27 June, 2012

Are Banner Ads Worth It?

Banner advertising is one of the most tried and true marketing techniques online. The way it works is that you choose a CPM company and they handle placing the ads for you. It removes the headache of choosing the ads yourself, finding sites to advertise on, managing them, and testing them. This frees you up […]

 
Comments Off on Are Banner Ads Worth It?   Posted In: Affiliate Marketing, Marketing, SEO   |    Written By: Bob Steele
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Tuesday 26 June, 2012

AI Meets the Search Engine

The future of Google is likely to be a search engine that’s much smarter than you are. Instead of looking solely at keywords, it will look at the context and your Web surfing behavior. It’ll know exactly what you’re looking for. Google has its own ultra-secret research laboratory called Google X where it’s creating the […]

 
Comments Off on AI Meets the Search Engine   Posted In: SEO   |    Written By: Bob Steele
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Monday 25 June, 2012

3D Meets Mobile

That’s right – the future is officially here. Sprint and AT&T both debuted 3D cell phones at conventions last year. These phones use autostereoscopic parallax barrier displays to show you 3D action without the glasses. 3D cell phones are now offered by Sharp, Hitachi, Samsung, Motorola, Sony Ericsson and other major mobile service providers. So […]

 
Comments Off on 3D Meets Mobile   Posted In: Mobile Computing   |    Written By: Bob Steele
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Friday 22 June, 2012

The Product Landing Page – Focus on Your Target Market

A product landing page is a simple website with just one purpose in mind – to sell a product. It’s not a content-rich site full of resources, articles and other information. This type of site is called a ‘landing’ page because it’s nothing more than a traffic landing strip – they land there, buy, and […]

 
Comments Off on The Product Landing Page – Focus on Your Target Market   Posted In: Commerce, Marketing   |    Written By: Bob Steele
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Thursday 21 June, 2012

Email Newsletters Help You Reach out to Your Customers and Strengthen Return Sales

Email newsletters offer a powerful way to keep in touch with your customers and boost your sales. This is a great method for both online and offline businesses. In fact, even if you have little online presence, you can set up and maintain a successful email list that will get you results. Why an Email […]

 
Comments Off on Email Newsletters Help You Reach out to Your Customers and Strengthen Return Sales   Posted In: Marketing   |    Written By: Bob Steele
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Monday 18 June, 2012

Branding Mobile Applications for Your Business

Mobile isn’t the future of marketing; it’s already here. Everybody today is on their smartphones interacting with their favorite brands. Your business needs to be marketing to them there as well. The way to do this is by creating mobile apps. There are certain key characteristics that all good mobile apps share. Customer Engagement Customer […]

 
Comments Off on Branding Mobile Applications for Your Business   Posted In: Marketing, Mobile Computing   |    Written By: Bob Steele
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Wednesday 06 June, 2012

Spammed by ME? What to Do When You Get a Nasty Phone Call

If you do any kind of marketing by email, there’s a good chance you’ve spammed somebody without realizing it. If you get one spam complaint from a customer, your ISP isn’t going to yank your site. However, those little complaints can really add up and it can equal trouble, especially if you use a small […]

 
Comments Off on Spammed by ME? What to Do When You Get a Nasty Phone Call   Posted In: Affiliate Marketing, Marketing   |    Written By: Bob Steele
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Wednesday 06 June, 2012

The Affiliate Network and How It Helps You

The affiliate network that you use serves as the middleman between you the affiliate and the merchant. These networks bring both parties together and help them broker deals for a small commission. There are hundreds out there but just a few big ones that everybody knows. Why Use Affiliate Networks? When you join an affiliate […]

 
Comments Off on The Affiliate Network and How It Helps You   Posted In: Affiliate Marketing, Marketing   |    Written By: Bob Steele
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