Archive for July 2012

 

Tuesday 31 July, 2012

Mobile Video – Using It to Sell

There’s a much bigger market for mobile video than anybody has realized. Video is great for marketing because it shows your business’s human side. Your customers can actually see how your products work. Studies show that nowadays, TV viewing is down and viewing videos on mobile devices is up. This is great news because producing […]

 
Comments Off on Mobile Video – Using It to Sell   Posted In: Marketing, Mobile Computing   |    Written By: Bob Steele
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Monday 30 July, 2012

Using Social Media to Train the Search Engines

You can use social media in lots of different ways. It’s great for branding and getting exposure. It connects you directly with your target market. Another great way to use social media is to train the search engines. Your social media profiles and activities point back to your site and show the search engines that […]

 
Comments Off on Using Social Media to Train the Search Engines   Posted In: Marketing, SEO, Social Media   |    Written By: Bob Steele
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Friday 27 July, 2012

6 Up and Coming Mobile Trends

When it comes to mobile, the future is pretty exciting. Just look at how far we’ve come in a few short years. Not long ago, mobile devices were a niche market and now they’re everywhere. You can do just about anything on what’s essentially your own pocket-sized computer. Here are 6 of the forecasts experts […]

 
Comments Off on 6 Up and Coming Mobile Trends   Posted In: Mobile Computing   |    Written By: Bob Steele
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Thursday 26 July, 2012

Why Search Engines Don’t Like Affiliates (and What You Can Do About It)

Affiliate marketing has always been a solid way to make money online, but it seems to be getting tougher these days. The reason is that the search engines have it in for you. Search engines, and especially Google, have publicly said that they don’t like affiliates and don’t want to send traffic to affiliate sites. […]

 
Comments Off on Why Search Engines Don’t Like Affiliates (and What You Can Do About It)   Posted In: Affiliate Marketing, SEO   |    Written By: Bob Steele
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Wednesday 25 July, 2012

Protecting Kids from Ordering Things They Shouldn’t Online

In the old days, it was tough for kids to get their hands on things they shouldn’t have. The guy at the liquor store carded everybody for beer and the porn shop wouldn’t let anybody under 18 inside its doors. But with the Internet, all of that has changed. Kids have access to all kinds […]

 
Comments Off on Protecting Kids from Ordering Things They Shouldn’t Online   Posted In: Commerce   |    Written By: Bob Steele
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Tuesday 24 July, 2012

Enforcing affiliate compliance

The Federal Trade Commission and federal government are now more active than ever in fighting Internet fraud. It’s finally become the huge deal it should be and the Net is no longer the Wild West. In 2003, the US government passed the CAN-SPAM Act, which specifically outlined a code of ethics for email marketing. States […]

 
Comments Off on Enforcing affiliate compliance   Posted In: Affiliate Marketing, Marketing   |    Written By: Bob Steele
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Monday 23 July, 2012

Protect Yourself against Consumer Fraud Online

It takes constant vigilance to truly protect yourself from consumer fraud. With the Internet, it’s easier than ever for fraudsters and scammers to get your personal information. All they need to do is get you to click on a shady link and you’re in trouble. When it comes to consumer fraud online, it’s better to […]

 
Comments Off on Protect Yourself against Consumer Fraud Online   Posted In: Commerce   |    Written By: Bob Steele
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Friday 20 July, 2012

Showing Your Face – Promoting Yourself to Attract Customers

I once heard that successful car salesman used some pretty wild tactics to attract customers. They would go to ball games, sit in the upper stands, and throw cards out with their picture on them with a tagline that said ‘Call me for a great deal on your next car.’ You’d be sitting down there […]

 
Comments Off on Showing Your Face – Promoting Yourself to Attract Customers   Posted In: Marketing   |    Written By: Bob Steele
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Thursday 19 July, 2012

Video Marketing – Appeal to Their Inner Voyeur

Content marketing is more than just blog posts and articles. Video marketing is really hot right now. Why is it so popular? Because to put it simply, people love to watch other people. We’re all natural voyeurs and your business should be exploiting these voyeuristic tendencies. Not only is video hot, it’s also extremely easy. […]

 
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Wednesday 18 July, 2012

How Mobile and Desktop Search Are Different

Experts predict that mobile search is how your website is going to be found in the future. As more people buy mobile devices for searching the Web, they may replace the desktop PC entirely. It’s important to optimize your site for mobile and adjust your marketing tactics to meet the needs of mobile users. One […]

 
Comments Off on How Mobile and Desktop Search Are Different   Posted In: Mobile Computing, Social Media   |    Written By: Bob Steele
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