Archive for August 2012

 

Friday 31 August, 2012

What’s a Conversion Rate and How Do You Increase It?

The conversion rate is the most important metric in Internet marketing. It’s the ratio of visitors who go from casually reading your site to actually doing something. That something is the desired action you want from them. It could be buying, signing up for a newsletter, downloading your eBook, entering your sweepstakes, or just clicking […]

 
Comments Off on What’s a Conversion Rate and How Do You Increase It?   Posted In: Marketing, SEO   |    Written By: Bob Steele
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Wednesday 29 August, 2012

The Dangers of Wi-Fi Networks

We all use public Wi-Fi networks at the airport or the coffee shop, but most of us don’t realize how dangerous this can be. If a hacker has access to the Wi-Fi network, they can get your personal and business data or steal your identity. Wi-Fi is a type of radio network and like radio, […]

 
Comments Off on The Dangers of Wi-Fi Networks   Posted In: Mobile Computing   |    Written By: Bob Steele
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Tuesday 28 August, 2012

Social Networking Takes off on Mobiles

Social networking and the mobile Internet is a match made in heaven. Studies show that for the last few years, social media has been the number one activity on mobile devices. It just keeps growing. People spend most of their mobile time chatting with friends, updating contacts and sharing cool stuff they find online. Why […]

 
Comments Off on Social Networking Takes off on Mobiles   Posted In: Marketing, Mobile Computing, Social Media   |    Written By: Bob Steele
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Monday 27 August, 2012

What Do You Mean I Have to Market Differently to Different States?

Do you have to send different email messages to folks in Alabama than you do in New York? After all, aren’t we all a hungry consumer crowd that wants the same things? The truth is that you do have to pay attention to how you market to different states. It’s not because they have different […]

 
Comments Off on What Do You Mean I Have to Market Differently to Different States?   Posted In: Commerce, Marketing   |    Written By: Bob Steele
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Friday 24 August, 2012

Providing Entertainment-Based Mobile Services

Some mobile apps help customers accomplish tasks they need to accomplish. Others just give them something fun and addictive that helps them while away their waiting time or have a good laugh. Entertainment-based apps give them something fun to do and, if they’re designed right, your customers can’t put it down. That’s the goal when […]

 
Comments Off on Providing Entertainment-Based Mobile Services   Posted In: Mobile Computing   |    Written By: Bob Steele
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Thursday 23 August, 2012

Why You Need to Plan Your Marketing Message

Here’s one of the biggest mistakes businesses make – they don’t plan their marketing message. They open their doors and start selling without ever thinking about the overall message they’re broadcasting to their customers. What is a ‘marketing message?’ Lots of small businesses are confused about this. It’s more than just a slogan or a […]

 
Comments Off on Why You Need to Plan Your Marketing Message   Posted In: Marketing   |    Written By: Bob Steele
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Wednesday 22 August, 2012

Geolocation Applications on Your Mobile Device

Imagine if you could create a marketing campaign where it sends a promotional discount to your customers whenever they’re a block away from your store. It sounds like a marketer’s dream, but actually it’s reality thanks to geolocation mobile apps. Geolocation mobile apps are applications that use a phone’s physical location in one way or […]

 
Comments Off on Geolocation Applications on Your Mobile Device   Posted In: Marketing, Mobile Computing   |    Written By: Bob Steele
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Tuesday 21 August, 2012

What’s Embedded in Your Video Games?

Something strange is happening lately. You’re playing your favorite video game and you notice something funny on a billboard. Is that what you thought it was? A closer look and you realize that it’s an ad for President Obama’s reelection campaign. How did the game designers do that? Or is Big Brother messing with your […]

 
Comments Off on What’s Embedded in Your Video Games?   Posted In: Marketing   |    Written By: Bob Steele
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Monday 20 August, 2012

Cool Mobile App Ideas for Incentivized Offers

Incentivized marketing means offering something for free in order to brand or promote your company. They get the freebie, use and enjoy it, and it reminds them of you. The next time they need the products or services you offer, you’re the one they go to. It doesn’t make you money, or at least not […]

 
Comments Off on Cool Mobile App Ideas for Incentivized Offers   Posted In: Marketing   |    Written By: Bob Steele
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Friday 17 August, 2012

What Is a Fulfillment House?

A fulfillment house is a company that specializes in fulfilling orders for a product owner. It’s a company that basically takes care of your warehousing and shipping for you. They store goods, fill orders, package products, and ship the items you sell. Using a fulfillment house greatly simplifies your business operations and it’s perfect for […]

 
Comments Off on What Is a Fulfillment House?   Posted In: Commerce   |    Written By: Bob Steele
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