Archive for September 2012

 

Friday 28 September, 2012

Is Your Ecommerce Site Design Driving Customers Away?

Design is an even more important consideration with ecommerce sites than with other types of sites. It can make a huge impact on how visitors use it and it can ultimately affect your sales. In fact, if you’re not meeting your sales target, there’s a good chance your design is to blame. There are way […]

 
1   Posted In: Commerce, Marketing   |    Written By: Bob Steele
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Thursday 27 September, 2012

Facebook Cleans House on Fake Profiles and Likes

Facebook has finally admitted that it has a problem and now it’s going to start cleaning house. In the fall of 2012, it’s instituting tougher security measures to get rid of fake likes, phony profiles and other shady practices that go against its Terms of Service. The point of the purge is to make the […]

 
Comments Off on Facebook Cleans House on Fake Profiles and Likes   Posted In: Social Media   |    Written By: Bob Steele
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Wednesday 26 September, 2012

Maximizing Ecommerce Profits with Dynamic Pricing

Dynamic pricing, also known as time-based pricing and third degree price discrimination, is a pricing scheme that separates customers into different groups and alters the price of goods or services accordingly. It’s traditionally used by businesses that have a shifting level of demand, such as those in the transportation and tourism industry. The advantage of […]

 
Comments Off on Maximizing Ecommerce Profits with Dynamic Pricing   Posted In: Commerce   |    Written By: Bob Steele
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Tuesday 25 September, 2012

The Zappos-Pinterest Experiment and the Future of Social Selling

Pinterest is a massive social media app with 20 million users that’s growing daily. As it grows in popularity, marketers are struggling to figure out how to monetize it. Amazon-owned online retailer Zappos has hit upon a way and although the results aren’t what they’d hoped, it may lead the way to more viable methods. […]

 
Comments Off on The Zappos-Pinterest Experiment and the Future of Social Selling   Posted In: Marketing, Social Media   |    Written By: Bob Steele
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Monday 24 September, 2012

How to Make Your Content More Interesting

What businesses do online is called ‘content marketing.’ This means using content – whether it’s text, video, or an interactive game – to put your brand in front of your target market. If they like your content or it helps them solve a problem, they’ll click your link to find more. Your content has pre-qualified […]

 
Comments Off on How to Make Your Content More Interesting   Posted In: Marketing   |    Written By: Bob Steele
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Friday 21 September, 2012

Mobile Payments – The Future of Shopping?

You can do just about anything with your smartphone and in the next few years you may be able to add something more to the list – shopping. Mobile payment systems, also known as mobile money transfer or mobile wallet, use relatively new technology that’s just starting to catch on. It’s already been implemented by […]

 
Comments Off on Mobile Payments – The Future of Shopping?   Posted In: Commerce, Mobile Computing   |    Written By: Bob Steele
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Thursday 20 September, 2012

Proper Planning for a Successful Ecommerce Site

Ecommerce is booming because it’s easy and convenient for consumers. It offers entrepreneurs a goldmine of opportunity, but still many who start ecommerce sites fail. The reason they fail is that they don’t start with a good, solid plan. The plan is the foundation on which all of the decisions regarding your site rest. Plan […]

 
Comments Off on Proper Planning for a Successful Ecommerce Site   Posted In: Commerce   |    Written By: Bob Steele
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Wednesday 19 September, 2012

PayPal and Discover Offer an Offline Payment Option

PayPal is the undisputed king of online payment processing, holding a stake in the market that gives the major credit cards a run for their money. But in August 2012, the online giant announced that it will be taking it offline. In a bold move to include brick-and-mortar businesses in its service, PayPal will team […]

 
Comments Off on PayPal and Discover Offer an Offline Payment Option   Posted In: Commerce   |    Written By: Bob Steele
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Tuesday 18 September, 2012

Samsung Beats Apple in Japan but the Battle Is Far from Over

The latest news in the battle between Samsung and Apple is that a judge in Japan ruled in Samsung’s favor. The Tokyo District Court ruled that Samsung did not infringe on Apple’s patents and ordered Apple to pay the South Korean company all court fees. Samsung is doing much better in East Asia than in […]

 
Comments Off on Samsung Beats Apple in Japan but the Battle Is Far from Over   Posted In: Mobile Computing   |    Written By: Bob Steele
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Monday 17 September, 2012

Ready-Made Ecommerce Sites Make It Easy to Open Your Store

If you want to start an ecommerce business but don’t want to blow a small fortune on building a site from scratch, there’s help available. A number of software providers offer ready-made ecommerce platforms that allow you to build a site and launch it within minutes. There is a wide range of options available and […]

 
Comments Off on Ready-Made Ecommerce Sites Make It Easy to Open Your Store   Posted In: Commerce, SEO   |    Written By: Bob Steele
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