Archive for October 2012

 

Wednesday 31 October, 2012

Why Google Plus Might Be Better than Facebook for Businesses

In the later part of 2011, Google Plus started its Brand Pages. Businesses of all sizes flocked to the new social media site which was planning to knock Facebook out of first place. There’s still quite a bit of debate about whether or not Google Plus is going to do that, but there’s no doubt […]

 
Comments Off on Why Google Plus Might Be Better than Facebook for Businesses   Posted In: Commerce, Social Media   |    Written By: Bob Steele
read more>>  

Tuesday 30 October, 2012

How Many Online Reviews Are Fake?

Reading online reviews is the best way to find out information about something before you buy. Sites like Amazon, TripAdvisor, Yelp and CitySearch help us make informed decisions about purchases, trips, entertainment, restaurants, and so on. But unfortunately, a large number of the reviews you read there are fake. As reviews on these sites become […]

 
Comments Off on How Many Online Reviews Are Fake?   Posted In: Marketing   |    Written By: Bob Steele
read more>>  

Monday 29 October, 2012

How People Shop Online – Online Shopping Trends

If you have an ecommerce store, you need to get inside your shoppers’ heads. You have to seek feedback from them and know what they think and feel about your products. You’ve also got to understand the psychology of online shopping. In many ways it’s similar to offline shopping, but in some ways strikingly different. […]

 
Comments Off on How People Shop Online – Online Shopping Trends   Posted In: Commerce, Marketing, Social Media   |    Written By: Bob Steele
read more>>  

Friday 26 October, 2012

Reputation Is the New Currency

We live in a media culture where it’s no understatement to say that reputation is everything. Right now, reputation management is a growing industry and Internet buzzword. These are professionals that remove negative listings and help your business with PR. But caring for your reputation is about more than just getting rid of bad reviews. […]

 
Comments Off on Reputation Is the New Currency   Posted In: Marketing   |    Written By: Bob Steele
read more>>  

Thursday 25 October, 2012

How to Boost Your Local Search Results Rankings through Link Building

Like your regular organic search results, link building has a major effect on your local ranking. However, this is fairly new territory for marketers, who are still scrambling and trying to figure out exactly how it does. Once they’ve got some idea, Google smacks them with another update (which, by the way, are increasingly favoring […]

 
Comments Off on How to Boost Your Local Search Results Rankings through Link Building   Posted In: Affiliate Marketing, Marketing, SEO   |    Written By: Bob Steele
read more>>  

Wednesday 24 October, 2012

The MiniFlame Surveillance Malware Spreads

Kaspersky Labs has recognized a new malware program called MiniFlame that’s designed to spy on individual Internet users. It does targeted surveillance, which means that it analyzes data on a number of users and narrows it down to a handful that it considers worth attacking. The malware is called MiniFlame because of its resemblance to […]

 
Comments Off on The MiniFlame Surveillance Malware Spreads   Posted In: Uncategorized   |    Written By: Bob Steele
read more>>  

Tuesday 23 October, 2012

Neuromarketing – This Is Your Brain on Ads

What does your brain do in the nanoseconds after you view an ad just before you decide you’d like to own the product? Neuromarketing is the science of finding out. Neuromarketing is a new field of marketing research that combines technology, neurology, and marketing to uncover how customers’ brains work. It looks at cognitive, affective, […]

 
Comments Off on Neuromarketing – This Is Your Brain on Ads   Posted In: Marketing   |    Written By: Bob Steele
read more>>  

Monday 22 October, 2012

Give the People What They Want – The Facebook ‘Want’ Button

The Facebook ‘like’ button has quickly become one of the Web’s most recognizable features. Right now Facebook is working to develop its latest feature for its users – the ‘want’ button. The Facebook ‘want’ button allows you to create a virtual wish list and add products to it. It’s part of a larger feature called […]

 
Comments Off on Give the People What They Want – The Facebook ‘Want’ Button   Posted In: Marketing, Social Media   |    Written By: Bob Steele
read more>>  

Friday 19 October, 2012

Brand New Computers Infected – Malware in the Factory

A Microsoft study has found a number of computers coming out of the factory with Malware already installed. Cybercriminals had somehow infiltrated an unsecure supply chain and infected the PCs before they even went on sale. Microsoft’s Digital Crimes Unit (DCU) purchased a number of computers from stores in different cities in China. It found […]

 
Comments Off on Brand New Computers Infected – Malware in the Factory   Posted In: Uncategorized   |    Written By: Bob Steele
read more>>  

Thursday 18 October, 2012

What Is a Unique Selling Proposition and Why Do You Need One?

A unique selling proposition (USP) is a message that your company gives its customers. It tells them what makes your business unique among others like you, and also emphasizes the benefits of using your service. Your USP doesn’t have to be a slogan, but it helps to put it into a statement. When you’re working […]

 
Comments Off on What Is a Unique Selling Proposition and Why Do You Need One?   Posted In: Commerce, Marketing   |    Written By: Bob Steele
read more>>