Archive for February 2013

 

Thursday 28 February, 2013

Privacy and Mobile Apps – Is Your Children’s Data Safe?

Did you know that when your kids are using mobile apps, they may be sending their data to third parties you don’t know? In recent months, the Federal Trade Commission is investigating whether mobile app makers have violated child privacy laws by transmitting this data. The FTC is cautioning parents about letting their kids use […]

 
Comments Off on Privacy and Mobile Apps – Is Your Children’s Data Safe?   Posted In: Mobile Computing   |    Written By: Bob Steele
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Wednesday 27 February, 2013

YouTube to Offer Subscription Service

It’s been reported that YouTube is set to monetize by offering a paid subscription scheme. This premium service will be offered for some of its content only. This is an attempt to compete with cable pay services and online services such as Hulu and Netflix. The report comes from AdAge, which says it has heard […]

 
Comments Off on YouTube to Offer Subscription Service   Posted In: Social Media   |    Written By: Bob Steele
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Tuesday 26 February, 2013

Did Facebook Steal the Like Button?

In February 2013, a company called Rembrandt Social Media sued Facebook, alleging that it knowing stole the idea of creating an online social diary where users can like and share content, to which it owns the patent. The case claims that the idea originated with Dutch programmer Joannes Jozef Everardus van Der Meer six years […]

 
Comments Off on Did Facebook Steal the Like Button?   Posted In: Social Media   |    Written By: Bob Steele
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Monday 25 February, 2013

The Upsell – What It Is and How to Do It Effectively

The upsell is a sales technique that gets you more profit for each purchase. It means offering a more expensive product, an upgrade or an add-on to a customer’s purchase in order to boost profit. This is different from cross-selling, which means getting them to buy a totally different product. The key difference is that […]

 
Comments Off on The Upsell – What It Is and How to Do It Effectively   Posted In: Commerce, Marketing   |    Written By: Bob Steele
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Friday 22 February, 2013

Appvertising – A New Way to Advertise

‘Appvertising’ is a new word coined by Facebook. It throws together ‘app’ and ‘advertising.’ What it means is putting ads for apps in other apps. Read that last sentence over a few times and it’ll make sense. Appvertising is a new way to make money through mobile marketing. I won’t quote any statistics on how […]

 
Comments Off on Appvertising – A New Way to Advertise   Posted In: Marketing, Social Media   |    Written By: Bob Steele
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Thursday 21 February, 2013

Are Facebook Ads Worth It?

When Facebook came out with its own ad network to rival those of Google and other search engines, everybody thought they’d take the world by storm. But they didn’t. Facebook is one of the world’s most visited websites, but the ad network seems to be sluggish in taking off. Facebook Ads work just like Google […]

 
Comments Off on Are Facebook Ads Worth It?   Posted In: Marketing, Social Media   |    Written By: Bob Steele
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Wednesday 20 February, 2013

Let Your Market Speak – The Basics of Crowdsourcing

Crowdsourcing basically means outsourcing content creation to your audience. Instead of hiring somebody to create it for you, you ask your fans to do it. For example, a Pinterest board where you ask your followers to take a picture related to your product. The users are the ‘crowd’ you’re sourcing to. Crowdsourcing isn’t really a […]

 
Comments Off on Let Your Market Speak – The Basics of Crowdsourcing   Posted In: Marketing   |    Written By: Bob Steele
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Tuesday 19 February, 2013

The Threat of a Digital 9/11

In April 2012, something very disturbing came to light. It became known that hackers from Russia, China and other locations around the globe had accessed several natural gas line operators’ systems in the United States. They did this by sending emails to specific targets in the companies that were disguised as internal emails. When the […]

 
Comments Off on The Threat of a Digital 9/11   Posted In: Uncategorized   |    Written By: Bob Steele
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Monday 18 February, 2013

Def Con and BlackHat – Hackers Head to Vegas

How did you spend your summer vacation? In Vegas hanging out with hackers learning how to crack ATM machines? If you attended the Def Con and/or BlackHat conferences, that might be the case. These are two hacking and Internet security conferences held back to back in Las Vegas every summer. This is where hackers and […]

 
Comments Off on Def Con and BlackHat – Hackers Head to Vegas   Posted In: Uncategorized   |    Written By: Bob Steele
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Friday 15 February, 2013

Affiliate Marketing – The Best Places to Be an Affiliate Marketer

When you work online as an affiliate marketer, you can live anywhere in the world, from the heart of a thriving metropolis to a sunny, windswept beach in the middle of nowhere. Location is not so important when you work online, but with the option to live anywhere, it’s something to think about. Affiliate Networking […]

 
Comments Off on Affiliate Marketing – The Best Places to Be an Affiliate Marketer   Posted In: Affiliate Marketing, Marketing   |    Written By: Bob Steele
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