Archive for March 2013

 

Friday 29 March, 2013

Big Brother Facebook? – Facebook’s New Tracking App

Sources recently told Bloomberg that Facebook is planning to offer more location-based features for its users. One of these features is a tracking app that will be used to offer location-based ads. When you’re walking around downtown and checking out your news feed, you may see ads for downtown businesses on the sidebar. While this […]

 
Comments Off on Big Brother Facebook? – Facebook’s New Tracking App   Posted In: Marketing, Mobile Computing, Social Media   |    Written By: Bob Steele
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Thursday 28 March, 2013

Affiliate Marketing – What Materials and Resources Should You Offer Your Affiliates?

If you’re a vendor providing products for affiliate marketers, you have two choices – either let them do whatever they want, or provide them with all the resources and materials they need to successfully promote your goods. The latter means more work for you (upfront at least), but it has several advantages: *  You maintain […]

 
Comments Off on Affiliate Marketing – What Materials and Resources Should You Offer Your Affiliates?   Posted In: Affiliate Marketing, Business   |    Written By: Bob Steele
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Wednesday 27 March, 2013

Spring Cleaning for Your Website

Spring is in the air! This is the time of year for opening up the house and letting in the fresh air. It’s a time when we typically tidy up, clean up and get organized. Well, your house isn’t the only thing that needs some freshening up. Website maintenance is ongoing and this is a […]

 
Comments Off on Spring Cleaning for Your Website   Posted In: Marketing, SEO   |    Written By: Bob Steele
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Monday 25 March, 2013

From Ecommerce to F-Commerce – The Next Step?

Ecommerce has been in the English lexicon for years, but now the next letter in the alphabet is starting to appear. F-commerce refers to selling on Facebook. Lots of critics of the social media giant say it’s a flop because people don’t go there to buy, but to miss out on an opportunity to sell […]

 
Comments Off on From Ecommerce to F-Commerce – The Next Step?   Posted In: Business, Commerce, Marketing, Social Media   |    Written By: Bob Steele
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Friday 22 March, 2013

Will the Sequester Hurt Internet Marketing?

The apocalypse is upon us. America’s economy is grinding to a halt. The sky is falling. On March 1st, 2013, the federal government of the United States issued the dreaded sequester – a set of forced budget cuts that many are predicting will close down the country and make all of our lives horrible for […]

 
Comments Off on Will the Sequester Hurt Internet Marketing?   Posted In: Business, Marketing   |    Written By: Bob Steele
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Thursday 21 March, 2013

Patent Trolls and How They Kill Technological Innovation

There’s a new threat to technological innovation – patent trolls. Actually, they’re called patent assertion entities (PAE). These are companies that specialize in taking people to court for alleged patent infringement. They go after tech companies that make or in some cases simply use supposedly patented technologies and threaten them with costly lawsuits. How Patent […]

 
Comments Off on Patent Trolls and How They Kill Technological Innovation   Posted In: Business   |    Written By: Bob Steele
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Wednesday 20 March, 2013

Affiliate Marketing – Choosing an Affiliate Network

When you want to get started in affiliate marketing, your first major decision is to choose a good affiliate network. There are lots of networks out there and it’s not so much a matter of good or bad, but more of what’s right for you. For example, if you’re new to affiliate marketing, a network’s […]

 
Comments Off on Affiliate Marketing – Choosing an Affiliate Network   Posted In: Affiliate Marketing   |    Written By: Bob Steele
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Tuesday 19 March, 2013

Lady Gaga Losing Views on YouTube?

It’s been reported that Lady Gaga has recently lost over 150 million views on YouTube. Is her popularity past its peak? Not at all. What’s happening is that Google is purging what it sees as fake reviews. The purge started in December 2012. The reason Google is doing this is that it has recently discovered […]

 
Comments Off on Lady Gaga Losing Views on YouTube?   Posted In: SEO, Social Media   |    Written By: Bob Steele
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Monday 18 March, 2013

Newsjacking – Injecting Your Own Ideas into News Stories

Newsjacking is a new term being thrown around in the online world. It sounds like something sinister and black hat, but it’s not at all. Rather, it’s a great way to curate content that’s relevant to your audience and useful for your SEO. What it means is sharing news stories and injecting your own ideas […]

 
Comments Off on Newsjacking – Injecting Your Own Ideas into News Stories   Posted In: SEO, Social Media   |    Written By: Bob Steele
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Friday 15 March, 2013

Twitter Safety – How to Protect Your Account from Hackers

In the last few months the Twitter accounts of some high profile companies have been hacked. This has resulted in tweets that were inappropriate, obscene, racist, homophobic, and damaging to these companies’ good name. If it can happen to them, it can definitely happen to you, so keeping your Twitter account secure should be a […]

 
Comments Off on Twitter Safety – How to Protect Your Account from Hackers   Posted In: Social Media   |    Written By: Bob Steele
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