Archive for August 2013

 

Friday 30 August, 2013

The Social Proof Is in the Pudding – How to Spot Fake Testimonials

Social proof is an important concept in marketing. What it means is that if the potential customer sees that others have enjoyed a product or service, they’re more likely to buy it themselves. This is why we use testimonials and reviews to help sell products online. This is a very powerful technique. Unfortunately, social proof […]

 
Comments Off on The Social Proof Is in the Pudding – How to Spot Fake Testimonials   Posted In: Marketing, Social Media   |    Written By: Bob Steele
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Thursday 29 August, 2013

The NSA’s Prism Surveillance Program and the Trouble It’s Causing for Businesses

PRISM is a secret mass surveillance program run by the United States National Security Agency. Since the Protect America Act of 2007, the NSA has been running SIGAD US-984XN (as it’s officially called) to spy on both American citizens and foreign nationals. At least it was secret until former NSA employee and whistleblower Edward Snowden […]

 
Comments Off on The NSA’s Prism Surveillance Program and the Trouble It’s Causing for Businesses   Posted In: Mobile Computing, Uncategorized   |    Written By: Bob Steele
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Wednesday 28 August, 2013

The Internet Is A Geek Paradise – Embrace Your Inner Nerd

The internet has changed the world but there’s no one whose world has been changed more by it than the world’s geeks, nerds and dorks. This isn’t name calling or social ostracizing. I’m not talking about the poor kids who were picked on in school or the misaligned adults who have trouble getting dates. I’m […]

 
Comments Off on The Internet Is A Geek Paradise – Embrace Your Inner Nerd   Posted In: Mobile Computing, Social Media   |    Written By: Bob Steele
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Tuesday 27 August, 2013

Facebook Video Ads – Videos in Your News Feed

In the summer of 2013, it was reported that Facebook was getting ready to roll out its new video advertising plan. Ads would be 15 seconds long and added to users’ News Feeds. That’s half as long as a standard television commercial and longer than the video ads appearing at the beginning of YouTube videos, […]

 
Comments Off on Facebook Video Ads – Videos in Your News Feed   Posted In: Marketing, Social Media   |    Written By: Bob Steele
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Monday 26 August, 2013

Biggest Cyber Attack in History Slows Down Internet Connections Worldwide

In March 2013, the world saw the largest cyber-attack in history. It was so massive that it slowed down internet connections across the globe and threw internet security experts into a blind panic, expecting that it would get worse before it got better. The attack hit the anti-spam group Spamhaus Project. The Spamhaus Project is […]

 
Comments Off on Biggest Cyber Attack in History Slows Down Internet Connections Worldwide   Posted In: Mobile Computing   |    Written By: Bob Steele
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Friday 23 August, 2013

Tumblr for Internet Marketing

Tumblr is a website with tons of users but not a lot of attention from Internet marketers. While online entrepreneurs flock to other social media sites like Facebook, Twitter and LinkedIn, Tumblr gets largely ignored. But it has billions of posts and supposedly more users than WordPress, so maybe it shouldn’t be. What Works on […]

 
Comments Off on Tumblr for Internet Marketing   Posted In: Marketing, Social Media   |    Written By: Bob Steele
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Thursday 22 August, 2013

Tips on Personalizing Your Ecommerce Site

 
Comments Off on Tips on Personalizing Your Ecommerce Site   Posted In: Uncategorized   |    Written By: Bob Steele
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Wednesday 21 August, 2013

Tips on Personalizing Your Ecommerce Site

Everybody wants a more human, personal experience online. This is especially true when they’re shopping. We miss the experience of someone being on the other side of our purchase. It also helps to engender trust among your customers when they know who you are and like you. When you make it personal, you build strong, […]

 
Comments Off on Tips on Personalizing Your Ecommerce Site   Posted In: Commerce   |    Written By: Bob Steele
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Tuesday 20 August, 2013

Email Bounce Rate and Why You Should Care About It

In email marketing there’s something called the ‘bounce rate.’ This is the percentage of email addresses that didn’t get your message. These are messages that are returned by the recipient’s mail server. Bounce rate in email marketing shouldn’t be confused with website bounce rate, which means the percentage of people who hit your site and […]

 
Comments Off on Email Bounce Rate and Why You Should Care About It   Posted In: Marketing   |    Written By: Bob Steele
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Monday 19 August, 2013

Ecommerce Security – Is Your Ecommerce Site Safe for You and Your Users?

Your ecommerce site’s security needs to be airtight for both you and your customers. For you, it’s all about protecting your data and your site from attacks. If someone hacks your site, your entire business is at risk. Your customers’ data also needs to be kept safe and they need to know they’re safe buying […]

 
Comments Off on Ecommerce Security – Is Your Ecommerce Site Safe for You and Your Users?   Posted In: Commerce   |    Written By: Bob Steele
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