Archive for October 2013

 

Thursday 31 October, 2013

Price Comparison Shopping in Ecommerce – How to Overcome the Race to the Bottom

There’s a simple fact in ecommerce – people price comparison shop. They comparison shop offline, but they do so even more online. This means that it’s an absolute certainty that your customers are checking out your competitors’ products, prices and deals before they buy. If you can’t offer lower prices than your competitors, this could […]

 
Comments Off on Price Comparison Shopping in Ecommerce – How to Overcome the Race to the Bottom   Posted In: Commerce   |    Written By: Bob Steele
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Wednesday 30 October, 2013

3 Huge Customer Service Faux Pas by Major Companies

When a customer service gaffe hits a huge company, it can cost them dearly in sales. For your small business, it could be the end. Trust is hard to win back after you’ve lost it. Here are three major customer service blunders that went viral and cost big companies big-time. Saying Sorry Isn’t That Hard […]

 
Comments Off on 3 Huge Customer Service Faux Pas by Major Companies   Posted In: Commerce, Uncategorized   |    Written By: Bob Steele
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Tuesday 29 October, 2013

Three Ways to Set Daily Priorities

Everybody’s busy and it’s important to set priorities if you’re going to get anything done. This is especially true if you’re a solo entrepreneur or small business owner. But it’s just as important if you’re an office worker juggling multiple tasks or a stay-at-home parent with kids to watch and laundry to do. There are […]

 
Comments Off on Three Ways to Set Daily Priorities   Posted In: Business, Uncategorized   |    Written By: Bob Steele
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Monday 28 October, 2013

The World’s Most Recognized Logos and What Makes Them So Effective

A major part of any company’s branding is its logo. It’s not an exaggeration to say that your logo can make or break you. A logo is instantly recognizable to your customers and it immediately conveys a message or feeling about the products you offer. A good logo is simple, clear and flexible. It communicates […]

 
Comments Off on The World’s Most Recognized Logos and What Makes Them So Effective   Posted In: Business, Marketing   |    Written By: Bob Steele
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Friday 25 October, 2013

How NSA Surveillance Is Hurting the US Cloud Service Industry

The United States National Security Administration’s PRISM surveillance program could hurt the US cloud service industry, according to a survey conducted by the Cloud Security Alliance in June 2013. The survey found that because of the program and its threat to privacy and confidentiality, European companies are reluctant to use US-based cloud service providers. PRISM […]

 
Comments Off on How NSA Surveillance Is Hurting the US Cloud Service Industry   Posted In: Mobile Computing   |    Written By: Bob Steele
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Thursday 24 October, 2013

The NSA’s Project Bull Run and How It Sabotaged Internet Security

Among the information leaked by former National Security Agency employee Edward Snowden, perhaps none is as shocking as Project Bull Run. This is an NSA program that that allows federal agents access to encrypted data. The UK counterpart of the NSA, known as the Government Communications Headquarters or GCHQ, instituted a similar program called Edgehill. […]

 
Comments Off on The NSA’s Project Bull Run and How It Sabotaged Internet Security   Posted In: Mobile Computing, Uncategorized   |    Written By: Bob Steele
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Wednesday 23 October, 2013

Not Making Money Online? Maybe You’re Making One of These 7 Mistakes

People often ask, ‘is it really so easy to make money online?’ The truth is that it’s not. Running an online business is still running a business. It’s easier to do marketing and reach your customer base, but the basics are still the same. If your online business isn’t making money, you could be making […]

 
Comments Off on Not Making Money Online? Maybe You’re Making One of These 7 Mistakes   Posted In: Commerce, Marketing   |    Written By: Bob Steele
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Tuesday 22 October, 2013

How to Find Your Twitter Audience

You keep hearing about how everyone is on Twitter these days. But if you’re just getting started with the most hyperactive of social media sites, you may have trouble finding your customers and connecting to them. Twitter is touted as the easiest social media site to use, but this is misleading. It’s quick and easy […]

 
Comments Off on How to Find Your Twitter Audience   Posted In: Marketing, Social Media   |    Written By: Bob Steele
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Monday 21 October, 2013

Scroogled – How Microsoft Took Advantage of the NSA Spying to Attack Google

In the last year or so, the United States National Security Agency’s cover spy operations, which were leaked by former NSA employee Edward Snowden, have been big news. The news has hurt US tech giants, who willingly turned over information not only on Americans but international customers. But Microsoft, for one, is using the news […]

 
Comments Off on Scroogled – How Microsoft Took Advantage of the NSA Spying to Attack Google   Posted In: Mobile Computing   |    Written By: Bob Steele
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Friday 18 October, 2013

Online Customer Retention Tips – 8 Tips to Keep Them Coming Back

It’s much easier to sell to repeat customers than to find new ones, and that’s why customer retention is so important. It’s even more important online than off because online shoppers have so many other retailers to choose from. Here are 8 tips for improving your customer retention rate. A Good Experience Try to give […]

 
Comments Off on Online Customer Retention Tips – 8 Tips to Keep Them Coming Back   Posted In: Commerce   |    Written By: Bob Steele
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