Archive for December 2013

 

Tuesday 31 December, 2013

Ecommerce Website Tips for the Holiday Season

The holidays are coming and the entire internet is getting ready. It seems to creep up on you earlier each year. Pretty soon, we’ll start gearing up for the holiday season in mid-July. Everybody’s getting ready and your ecommerce website needs to get ready too. The weeks and months leading up to the holidays are […]

 
Comments Off on Ecommerce Website Tips for the Holiday Season   Posted In: Commerce, Marketing, SEO   |    Written By: Bob Steele
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Monday 30 December, 2013

How to Unclutter Your Ecommerce Site

Clutter is bad for an ecommerce site. If you have elements all over your site that are competing for your visitors’ attention or slowing everything down, this destroys the user experience, which means fewer sales for you. A good ecommerce site is simple, sleek and stripped down so that it’s easy for visitors to find […]

 
Comments Off on How to Unclutter Your Ecommerce Site   Posted In: Commerce, Mobile Computing   |    Written By: Bob Steele
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Friday 27 December, 2013

Google Helpouts – Get Expert Help Right Now for Your Problems

After much anticipation, Google has finally launched its Helpouts in November 2013. Google Helpouts offers live one-on-one video chats with experts for problems that no amount of web searching can solve for you. It’s like Hangouts except that you have to pay. Or another way to put it is that it’s Hangouts mixed with Google […]

 
Comments Off on Google Helpouts – Get Expert Help Right Now for Your Problems   Posted In: Commerce, Mobile Computing   |    Written By: Bob Steele
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Thursday 26 December, 2013

Social Media and Privacy – Does Your Boss Want Your Password?

As if the typical workplace weren’t enough of a totalitarian system, your office may want to take control of your social media. Companies not only check out their employees’ profiles and restrict social media use at work, but there are some that want total control of your social media presence. An acquaintance of mine told […]

 
Comments Off on Social Media and Privacy – Does Your Boss Want Your Password?   Posted In: Social Media   |    Written By: Bob Steele
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Wednesday 25 December, 2013

Social Ecommerce – How to Make Your Ecommerce Site More Social

Ecommerce is increasingly taking over the offline retail world. Each year, consumers are more willing to shop online and buy from ecommerce stories. It parallels the growing trend of social media becoming more a part of our lives. Up until now, social media hasn’t had much to do with shopping, but that’s changing. People increasingly […]

 
Comments Off on Social Ecommerce – How to Make Your Ecommerce Site More Social   Posted In: Commerce, Marketing, Social Media   |    Written By: Bob Steele
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Tuesday 24 December, 2013

Seasonal Marketing – How the Holidays Help You Sell

What times of year are most important to your customers? How can you use them to sell? These are important questions that many marketers fail to ask themselves. Seasonal marketing materials can only be used once a year, but like the plastic Christmas tree in its box in the garage, they can be trotted out […]

 
Comments Off on Seasonal Marketing – How the Holidays Help You Sell   Posted In: Marketing   |    Written By: Bob Steele
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Monday 23 December, 2013

Is the Air Gap an Effective Internet Security Strategy?

The simplest and most effective way to keep data secure is what’s called the air gap (also sometimes called the air wall). To make an air gap, you keep a computer network physically isolated from any unsecured public networks. When you need to transfer data to the isolated computer, you walk it over. The idea […]

 
Comments Off on Is the Air Gap an Effective Internet Security Strategy?   Posted In: Mobile Computing   |    Written By: Bob Steele
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Friday 20 December, 2013

How to Blog Well When You’re a Terrible Writer

Every company needs a blog. It’s the best free advertising you could hope for. When you blog consistently, you add fresh content to your site which makes it more likely to come up in search engine results. Pepper your posts with some choice keywords and you’ll really drive the traffic. It’s free and guaranteed to […]

 
Comments Off on How to Blog Well When You’re a Terrible Writer   Posted In: Marketing   |    Written By: Bob Steele
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Thursday 19 December, 2013

Niche Marketing Success Depends on How You Segment Your Niche

The golden rule of niche marketing, which is important for any ecommerce website or online business, is to specify. You can never target a niche too narrowly. The internet is the place to indulge your interests, no matter how obscure, and the more obscure the better. Just think of the weight loss niche for example. […]

 
Comments Off on Niche Marketing Success Depends on How You Segment Your Niche   Posted In: Commerce, Marketing   |    Written By: Bob Steele
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Wednesday 18 December, 2013

Product Photos – Tips on Showing Your Products in the Best Light

If you sell online, you probably know that the quality of your product photos makes a huge difference in sales. If people can’t see the product well, they won’t buy it. You don’t have to be an ace photographer, but here are a few tips on taking great product photos that will sell. Upgrade Your […]

 
Comments Off on Product Photos – Tips on Showing Your Products in the Best Light   Posted In: Marketing   |    Written By: Bob Steele
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