Archive for February 2014

 

Friday 28 February, 2014

Why You Should List Your Business with Online Directories

Online business directories are like the modern-day Yellow Pages. Their local directories that tell customers what services are available in their area. The only difference is that they’re online rather than in a huge book that your postal carrier flops on your front step. If you have an online business with technically no physical presence, […]

 
Comments Off on Why You Should List Your Business with Online Directories   Posted In: Business, Marketing, SEO   |    Written By: Bob Steele
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Thursday 27 February, 2014

What Is a 3D Printer and How Does It Work?

Many people had never heard of 3D printers before until some nut made a plastic gun with one and tried to slip it through airport security. Thanks to that would-be terrorist nut-job, the nation’s attention has turned to this revolutionary new technology that can be used in everything from manufacturing and medicine to baking delicious […]

 
Comments Off on What Is a 3D Printer and How Does It Work?   Posted In: Mobile Computing   |    Written By: Bob Steele
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Wednesday 26 February, 2014

Why You Should Tell Your Customers about Your Competition

Here’s a slightly counter intuitive marketing strategy that just might work to get you more sales – Tell your site visitors about your competition. If you look around, you’ll occasionally see an ecommerce website that not only has the usual goods on display, but also its competitors’ offerings. Alongside the shop’s products, they’ll show the […]

 
Comments Off on Why You Should Tell Your Customers about Your Competition   Posted In: Commerce, Marketing   |    Written By: Bob Steele
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Tuesday 25 February, 2014

Target Hack – Russian Teen Rips Off of One of America’s Biggest Retailers

In late 2013, a security breach at major American retailer Target led to as many as tens of millions of customers’ data being compromised. The attack compromised 40 million credit card numbers, the personal data of 70 million people, and a whopping 110 million customers’ data being stolen in some way, shape or form. Who […]

 
Comments Off on Target Hack – Russian Teen Rips Off of One of America’s Biggest Retailers   Posted In: Mobile Computing   |    Written By: Bob Steele
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Monday 24 February, 2014

Offering Customer Support through Social Media

There are many ways to offer excellent customer service online. One of the best methods is to do it through social media. By allowing your customers to reach you on Facebook, Twitter or other popular social media sites, you give them another channel of communication through which they can reach you. A recent Nielsen study […]

 
Comments Off on Offering Customer Support through Social Media   Posted In: Commerce, Social Media   |    Written By: Bob Steele
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Friday 21 February, 2014

How to Reach Customers that Don’t Traditionally Shop Online

It may be hard to believe, but there is still a whole segment of the population that would rather head to the nearest shopping mall than to get online and shop. There are people who simply haven’t discovered online shopping yet. Many ecommerce marketers ignore these people. They don’t shop online, so why bother? But […]

 
Comments Off on How to Reach Customers that Don’t Traditionally Shop Online   Posted In: Commerce   |    Written By: Bob Steele
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Thursday 20 February, 2014

International Ecommerce – How to Adapt Your Web Store to the Global Marketplace

It’s predicted that over 2 billion of the world’s population will be online by the end of 2014. The majority of these users aren’t going to be in your neighborhood, but more likely in the furthest flung corners of the world. Over half of them are predicted to be in Asia alone. This is why […]

 
Comments Off on International Ecommerce – How to Adapt Your Web Store to the Global Marketplace   Posted In: Commerce   |    Written By: Bob Steele
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Wednesday 19 February, 2014

Google Glass Explorer Program – Why You May Not Want to Join

Do you want to ride the eye wear wave of the future? Google Glass is it, maybe. It’s definitely a high-tech gadget that would get any tech freak excited. For quite a while now, Google has been offering the Google Glass Explorer Program to people who want to try out the gadget before it hits […]

 
Comments Off on Google Glass Explorer Program – Why You May Not Want to Join   Posted In: Mobile Computing   |    Written By: Bob Steele
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Tuesday 18 February, 2014

Split Testing – The Science of A/B Testing

How do you know if your website is working or not? Many people do it through intuition and reasoning, but successful webmasters figure it out and make their decisions through hard scientific data. We get this data by testing the website and the way to do it is through A/B split testing. What Is Split […]

 
Comments Off on Split Testing – The Science of A/B Testing   Posted In: Commerce, Mobile Computing   |    Written By: Bob Steele
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Monday 17 February, 2014

Social Media Ecommerce – How to Sell without Selling

Social media is huge and it’s playing an increasing part in how people make buying decisions online. This is why brands need to be there in order to engage their customers. But selling on social media is a whole different game than regular selling with its own rules. People may use social media to buy […]

 
Comments Off on Social Media Ecommerce – How to Sell without Selling   Posted In: Commerce, Social Media   |    Written By: Bob Steele
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