Archive for April 2014

 

Wednesday 30 April, 2014

3 Common Social Media Disasters and How to Handle Them

Social media is great for keeping in touch with your customer base, but there are some disastrous things that can happen. This is why companies that use social media (okay, that’s pretty much everybody) have to continually monitor and manage their profiles. Most companies put somebody in charge of this because it can be a […]

 
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Tuesday 29 April, 2014

Should Your Use Your Address for Your Home Based Business?

If you have a home based business, it makes sense to use your home address as your business address. They’re one in the same and it keeps things simple. You can get all of your mail to the same place and it’s a transparent way to work. However, most home based businesses don’t do this […]

 
Comments Off on Should Your Use Your Address for Your Home Based Business?   Posted In: Business, Commerce   |    Written By: Bob Steele
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Monday 28 April, 2014

Ecommerce Tips – Tips on Setting Your Shipping Strategy

Establishing your shipping strategy is one of the key considerations in setting up an ecommerce store. You need to set shipping rates that cut into your profit margin as little as possible while also offering value and options for your customers. This is a tricky balancing act to walk and here are some ideas on […]

 
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Friday 25 April, 2014

Market Research Online – Find out What They Want

The Internet offers lots of ways to find out what your target market looking for. Once you know this, it’s just a matter of offering it to them. In years past, marketing agencies paid ridiculous sums of money to obtain the information you can get from just visiting the right websites. The Internet offers a […]

 
Comments Off on Market Research Online – Find out What They Want   Posted In: Marketing, SEO   |    Written By: Bob Steele
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Thursday 24 April, 2014

Referral Traffic from Guest Blogging – Why Not Ditch Page Rank?

Guest blogging is a great way to reach a new audience. You write articles and post them on other people’s blogs. Their readers read your helpful and informative articles and then click through your link to your own site to see what else you have to offer. Common wisdom dictates how you should go about […]

 
Comments Off on Referral Traffic from Guest Blogging – Why Not Ditch Page Rank?   Posted In: Marketing, SEO   |    Written By: Bob Steele
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Wednesday 23 April, 2014

How to Get More Customers – Offer a Referral Reward Program

Referral marketing is a type of marketing that focuses on leveraging current customers to get them to refer new customers. Referrals are increasingly important for online marketing. On social media sites and elsewhere people listen to what their friends say. When a trusted source recommends your company, their friends listen. Referrals will happen naturally when […]

 
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Tuesday 22 April, 2014

Ecommerce Basics – Should You Offer Free Shipping?

Nothing screams ‘deal’ in the eyes of your customers like free shipping. As many as 50% of all ecommerce stores now offer shipping for free and that number is only rising. It seems to be a growing trend and if you can swing it, it’s a good idea for your commerce store. Unfortunately there is […]

 
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Monday 21 April, 2014

Common Ecommerce Mistakes – Don’t Make Your Shoppers Log in

Your customers are enjoying your site. They’re finding the products they need at the prices they want. Their virtual shopping cart is full of virtual goodies and they’re ready to head to checkout, but then something happens – the shopping cart gets abandoned in the virtual aisles of your ecommerce store. Why does this happen? […]

 
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Friday 18 April, 2014

How to Avoid Phishing Scams

Phishing is the most common type of hacking attack that hits regular internet users and businesses alike. It’s a clever technique that, rather than relying on high-tech tomfoolery, takes advantage of your misplaced trust. A phishing message is an email message that looks like an important communication from a business you deal with, such as […]

 
Comments Off on How to Avoid Phishing Scams   Posted In: Mobile Computing   |    Written By: Bob Steele
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Thursday 17 April, 2014

Ecommerce Websites – Why You Should Consider Facebook Login

Some ecommerce sites offer their customers a rather unique way to pay for goods. Rather than asking them to create an account for the site, they let customers login using their Facebook account. This makes it much easier for customers, most of whom already use the social media site. Still, few major retailers are doing […]

 
Comments Off on Ecommerce Websites – Why You Should Consider Facebook Login   Posted In: Commerce, Mobile Computing, Social Media   |    Written By: Bob Steele
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