Archive for July 2014

 

Thursday 31 July, 2014

Marketing Basics – Identifying Your Marketing Mix

When businesses create their marketing plan, the core is what’s called the ‘marketing mix.’ The marketing mix includes all of the elements of your marketing plan and how you’re going to implement it. This is done by clarifying four categories, also known as the ‘4 P’s’: Product, Price, Place and Promotion. For each of these […]

 
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Wednesday 30 July, 2014

Is the Future of Ecommerce Voice Commerce?

Let’s get out our crystal ball and look into the not-too-distant future of ecommerce to see what’s going on. There are big changes afoot. For the last ten years or so, companies have been quietly developing and refining a technology that could change the way we surf the internet and shop online using voice recognition […]

 
Comments Off on Is the Future of Ecommerce Voice Commerce?   Posted In: Commerce, Mobile Computing   |    Written By: Bob Steele
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Tuesday 29 July, 2014

Pinterest Tips – Connecting with Influencers

Pinterest is one of the world’s hottest social media sites right now. It’s a visually oriented site where users share images with each other on pinboards. It’s great for niches that are visual but also for any company that wants a creative way to show off their products. Influence Marketing on Pinterest Influence marketing is […]

 
Comments Off on Pinterest Tips – Connecting with Influencers   Posted In: Marketing, Social Media   |    Written By: Bob Steele
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Monday 28 July, 2014

Customer Retention – How to Keep Your Customers Buying from You

It’s much easier and more cost effective to keep the customers you currently have than to go out and get new ones. In addition, this is how most businesses grow, not through new customer acquisition. A major part of your marketing plan should be a strategy to retain your current customers. Here are some tips […]

 
Comments Off on Customer Retention – How to Keep Your Customers Buying from You   Posted In: Business, Marketing   |    Written By: Bob Steele
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Friday 25 July, 2014

Website Marketing Elements – Get Your Visitors Engaged

A successful website is one that engages its visitors. They don’t just come and passively read or watch whatever is there, but interact with the website somehow. This is what’s known as ‘engagement.’ Engagement is extremely important. It makes it more fun to visit a website. This keeps people coming back again and again. Furthermore, […]

 
Comments Off on Website Marketing Elements – Get Your Visitors Engaged   Posted In: Marketing, SEO, Social Media   |    Written By: Bob Steele
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Thursday 24 July, 2014

Internet Marketing Essentials – How to Establish Yourself as an Authority

Authority is everything online. Establishing your authority is how you build a loyal following and get people to buy from you. Just think of the sites you love where you get the information you need. They know what they’re talking about. When you establish your authority online, you create the same feeling in your fans’ […]

 
Comments Off on Internet Marketing Essentials – How to Establish Yourself as an Authority   Posted In: Business, Marketing   |    Written By: Bob Steele
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Wednesday 23 July, 2014

Marketing Tips – Why You Shouldn’t Forget about Outbound Marketing

There are two types of marketing – outbound and inbound. Outbound marketing is considered the old guard. It includes tactics like direct mail, cold calling and selling door-to-door, where you go out there and basically shout your message to your market. Outbound marketing is considered old-hat because consumers have supposedly grown immune to being marketed […]

 
Comments Off on Marketing Tips – Why You Shouldn’t Forget about Outbound Marketing   Posted In: Marketing, SEO   |    Written By: Bob Steele
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Tuesday 22 July, 2014

How to Opt out of Facebook Selling Your Data to Advertisers

Big news across the web – Facebook is planning to sell your data to advertisers so that it can do you the huge favor of making ads more relevant to you. Did you catch the sarcasm there? What I meant to say is, they’re selling your data to advertisers in order to monetize. There, I […]

 
Comments Off on How to Opt out of Facebook Selling Your Data to Advertisers   Posted In: Mobile Computing, Social Media   |    Written By: Bob Steele
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Monday 21 July, 2014

Product Development Tips – Making Your Prototype

One of the essential steps in creating your product is to create a three-dimensional version of what you have in your head. This is your prototype and you can touch it and interact with it to see how it will actually work. This is where you really get your product off the ground. Three-Dimensional Modeling […]

 
Comments Off on Product Development Tips – Making Your Prototype   Posted In: Business, Commerce   |    Written By: Bob Steele
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Friday 18 July, 2014

Become an Expert Author – Tips for Getting Published Online

The internet offers a wealth of publishing opportunities. It’s never been as easy as it is today to get your name out there as an expert author. You can write anything from short articles to full-length books and post them online for the entire world to see. Why Publish Online? The main advantage to online […]

 
Comments Off on Become an Expert Author – Tips for Getting Published Online   Posted In: Mobile Computing   |    Written By: Bob Steele
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