Even though online shopping is on the rise, people still have some basic fears about buying online. This is because you can’t see the person behind the ecommerce store. It could be a scammer who has set up a site to nab your money and then will disappear into the virtual ether. You hear stories […]

Facebook is determined to commercialize its 1.3 billion user strong platform. It’s now testing a ‘Buy’ button where people can buy products on Facebook without even leaving the site. Users can do pretty much everything on Facebook, so why not shop as well? The new feature could turn Facebook into a shopping bonanza and a […]

A keyword strategy that is widely used in recent years is to choose long tail keywords. After over a decade of internet marketing, regular keywords are extremely picked over. If you target a regular keyword, you’re going to face a great deal of competition. Long tail keywords are a creative way out of this problem. […]

Automation is a lifesaver when you run an online business. It frees you from many different tasks so that you can focus on more important things. Here are some tips on automating. The Tools You Use First, take a look at all of the tools you already use. Is there any way you can automate […]

Can trolling affect social change? That’s perhaps what environmental activists think. They’ve launched a full-scale social media smear campaign against Shell Oil and it’s turned into a disaster quickly. Everybody Loves Arctic Oil Drilling! For its campaign promoting drilling the arctic, an idea that’s not extremely popular with anyone except for… oil companies, Shell provided […]

A great way to get more brand exposure online is to reach out to an influential blogger and get them talking about you. This creates a buzz and brings more prospects your way. It’s the best kind of exposure you could hope for because it’s someone else talking about you. The blogger’s word leads their […]

Google recently announced that sites with HTTPS and SSL certifications will get an SEO boost. This comes as a surprise considering that in the past, murmurings from Google suggested that they were not likely to do this. According to a blog post by Google Webmaster Trends Analysts Zineb Ait Bahajji and Gary Illyes, “Security is […]

There are several reasons why you should host a webinar. First of all, it’s a great way to spread your expertise and build authority. If you host a webinar that teaches your target market how to do something in your niche, this is a great way to win them over and show them what you […]

If your business has a physical location, targeting local search should be part of your SEO strategy. A large number of purchases are made online through local search. Your customers are looking for you where they live, and you need to be listed in their search results. Keyword Considerations At the core of your local […]