Archive for October 2014

 

Thursday 30 October, 2014

Advanced Email Marketing – How to Qualify Your Subscribers with a Newsletter

The difference between email marketing and newsletter is really just one of sophistication. Emails tend to be short and centered on one topic each. The goal is to provide a quick bit of information or lead subscribers to take some sort of action. A newsletter is much more detailed, usually with sections and ads. It’s […]

 
Comments Off on Advanced Email Marketing – How to Qualify Your Subscribers with a Newsletter   Posted In: Marketing   |    Written By: Bob Steele
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Monday 20 October, 2014

Ecommerce Fraud – How to Prevent Fraudulent Orders

Ecommerce fraud is rare, but when it strikes, it can be deadly. No matter how big or small your ecommerce operations, you need to be proactive in protecting yourself against order fraud. Here are some tips and measures you can take to keep your online store safe. The Warning Signs of Ecommerce Fraud Here are […]

 
Comments Off on Ecommerce Fraud – How to Prevent Fraudulent Orders   Posted In: Commerce   |    Written By: Bob Steele
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Monday 13 October, 2014

Video Marketing – What Kind of Videos Should I Make?

Video marketing is a highly effective way to reach your audience. Businesses are increasingly investing more of their resources toward producing and publishing videos for one simple reason – it works. Video is powerful in branding, building relationships and selling. If you’ve never done video before, or if you have but with limited results, it […]

 
Comments Off on Video Marketing – What Kind of Videos Should I Make?   Posted In: Marketing   |    Written By: Bob Steele
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Tuesday 07 October, 2014

Online Marketing Basics – How to Avoid Overselling

Online sales and offline sales are very different. Just look at the approaches used. Offline, we contact prospects directly and promote our goods to them face-to-face, using methods like cold calling, mass media advertisements, direct mail, and so on. Online, we do it in a much more subtle, non-promotional way through means like content marketing […]

 
Comments Off on Online Marketing Basics – How to Avoid Overselling   Posted In: Business, Marketing, Mobile Computing   |    Written By: Bob Steele
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