Archive for November 2014

 

Tuesday 25 November, 2014

How to Do a Successful Company Blog – Tips and Best Practices

No matter what type of company you have, whether online or off, you can use a blog. A blog offers a good way to gain exposure, drive traffic, interact with your customers and make a name for yourself online, even if you’re primarily an offline business. It’s easy to set up and maintain a blog […]

 
Comments Off on How to Do a Successful Company Blog – Tips and Best Practices   Posted In: Marketing   |    Written By: Bob Steele
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Monday 17 November, 2014

How to Make a Social Media Sales Funnel

Many marketers have thrown up their hands when it comes to social media marketing. The problem with social media is that people aren’t there to buy. They’re on social media to connect with friends, entertain themselves, find out what’s going on, and a whole slew of other things that don’t involve shopping. It’s tough to […]

 
Comments Off on How to Make a Social Media Sales Funnel   Posted In: Marketing, Social Media   |    Written By: Bob Steele
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Tuesday 11 November, 2014

PayPal and eBay to Separate and What This Means to Ecommerce Stores

In September 2014, EBay announced its decision to split from PayPal and form two separate publicly traded companies. Although it had faced shareholder pressure to do so earlier this year and resisted, it had finally made the decision to do so. EBay acquired PayPal in 2002 but many have argued that the payment processor is […]

 
Comments Off on PayPal and eBay to Separate and What This Means to Ecommerce Stores   Posted In: Commerce, Mobile Computing   |    Written By: Bob Steele
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Tuesday 04 November, 2014

Social Media Customer Service – How to Turn an Angry Customer into a PR Goldmine

It’s inevitably going to happen. No matter how great your products or customer service, someone is going to be unhappy with your services and take it to social media. Social media is wonderful because it provides an opportunity for direct communication. But it may not seem so great when someone uses it to badmouth your […]

 
Comments Off on Social Media Customer Service – How to Turn an Angry Customer into a PR Goldmine   Posted In: Marketing, Social Media   |    Written By: Bob Steele
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