No matter what type of company you have, whether online or off, you can use a blog. A blog offers a good way to gain exposure, drive traffic, interact with your customers and make a name for yourself online, even if you’re primarily an offline business. It’s easy to set up and maintain a blog […]

Many marketers have thrown up their hands when it comes to social media marketing. The problem with social media is that people aren’t there to buy. They’re on social media to connect with friends, entertain themselves, find out what’s going on, and a whole slew of other things that don’t involve shopping. It’s tough to […]

In September 2014, EBay announced its decision to split from PayPal and form two separate publicly traded companies. Although it had faced shareholder pressure to do so earlier this year and resisted, it had finally made the decision to do so. EBay acquired PayPal in 2002 but many have argued that the payment processor is […]

It’s inevitably going to happen. No matter how great your products or customer service, someone is going to be unhappy with your services and take it to social media. Social media is wonderful because it provides an opportunity for direct communication. But it may not seem so great when someone uses it to badmouth your […]