Archive for September 2016

 

Wednesday 28 September, 2016

FTC Takes on Deceptive Weight Loss Marketers

In January 2014, the Federal Trade Commission slapped four weight loss marketers with hefty fines for their fraudulent marketing. They went after the big guys, but these practices aren’t unheard of in internet marketing, so it’s a good idea for marketers to take note. Operation Failed Resolution As part of the FTC’s Operation Failed Resolution, […]

 
Comments Off on FTC Takes on Deceptive Weight Loss Marketers   Posted In: Marketing   |    Written By: Bob Steele
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Monday 12 September, 2016

Facebook Lookalike Audiences – Find a New Audience

Facebook’s Lookalike Audiences feature allows advertisers to target those who ‘look like’ their regular customers. It was launched in early 2013 in an effort to change the way Facebook advertising works. Facebook Lookalike Audiences builds on the Custom Audiences feature that was rolled out the previous year. Custom Audiences allows you to upload your current […]

 
Comments Off on Facebook Lookalike Audiences – Find a New Audience   Posted In: Marketing, Social Media   |    Written By: Bob Steele
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