Friday 26 July, 2013
Content marketing is a simple way to get traffic and exposure for your website. It involves creating content, which can be either text-based or multimedia, and posting it all over the web. People find this content and follow the links back to your site. If done well, content marketing can help you build authority and really make a name for yourself.
Sounds easy, doesn’t it? Well, amazingly enough, most people who try content marketing screw it up royally. The reason is that they make one of these 4 terrible mistakes.
Cut, Copy, Paste
Your content needs to be original. NEVER under any circumstances steal content from others and try to pass it off as your own. This not only won’t achieve the purpose of gaining you followers, but actually might get you penalized by Google. You have to either create the content yourself or hire a content creator to do it for you.
You should blast your content out all over the web where people will see it. There are many directory sites for different types of content, like Ezine Articles for articles. The only problem is that about 99% of these directories are complete garbage. They’re low-ranking in the search engine results and nobody reads them.
It’s better to submit your content to fewer sites but ones that actually get a great deal of traffic or have a good reputation. Take some time to find good sites and consider upping the ante by guest blogging or trying to get a regular column on an online magazine.
For text content, a common mistake is to labor over your words and produce ‘good writing.’ I put ‘good writing’ in parentheses because I’m referring to what your college professors told you was good writing. When we write for the web, we don’t need big words and complex ideas. We need writing that’s direct and immediate, and speaks to the reader.
This doesn’t mean your writing should be lousy, but just that it should sound conversational. Your customer base may not be intellectual or highly literate. Write as if you’re writing an email to a friend, and then go back and make sure there aren’t any spelling or grammar mistakes.
Forgetting the Value
The content you use in content marketing is given away freely. But that doesn’t mean you should skimp on quality. Don’t think about what it costs you, but instead of the value it gives your readers. This is possibly their first encounter with you, so it needs to deliver value.
How do you deliver value? By addressing a problem or concern your audience has and offering some help with it. If you successfully do this, they’ll follow the link to discover other ways you can help them.
Content marketing isn’t hard. It just needs to be good and consistent. Avoid these mistakes and your content will drive traffic to your site and gain you a following.