Monday 25 April, 2016
Things change fast in the world of SEO and you need to stay current. There is a great deal of information out there for small businesses on how to optimize for search engines, but unfortunately much of it is terribly outdated. Search engine algorithms change quickly and when they do, yesterday’s SEO tricks no longer work. Here are 4 strategies that worked before but are totally worthless today.
Webmasters used to swap links with random websites in order to increase traffic. The search engines would see lots of links coming in to your site and push it up higher in their rankings. But a few years ago, this technique stopped working because the search engines got hip to the fact they were junk links.
Today, you need high quality links from relevant sites. If you have a car repair website, your links should come from car blogs and other car-related sites, not from a site full of links for hair removal, weight loss, self-improvement and eco-travel.
Aggressive Link Building
Years ago, you could pay a virtual assistant to build crazy links to your site. Overnight, you’d have a million links bringing traffic to your site. But today it doesn’t work that way. In fact, if Google sees a great number of links spring up overnight, it’s likely to penalize your site.
The way to do it today is to build links organically, one link at a time. But these are quality links that will bring you quality traffic and people that are actually interested in what you’re offering.
Today, marketers aren’t nearly as concerned with keywords as they were five or ten years ago. Back then, they went crazy with keywords, stuffing articles and blog posts with as many as possible, sometimes even bending the grammar to suit (try writing an article around the key phrase ‘motorcycle accident attorney New Orleans’).
Now, we call that keyword stuffing. Aside from creating a horrible user experience with articles that are painful to read, the search engines will also penalize you big-time for stuffing. It’s seen as a black hat trick. Density isn’t so important. What’s important is choosing a real keyword related to the article and using it naturally.
Article Directory Marketing
Marketers used to get a great deal of traffic from article directories like Ezine Articles, but the Panda update a few years ago effectively put an end to that. With the Panda update, Google recognized these sites as the (mainly) junk that they are and they no longer pull large amounts of traffic.
Instead of writing 100 lousy articles and blasting them to 1,000 directories that nobody actually reads, spend time writing quality articles and submitting them to websites that accept guest posts. This is much more time consuming, but you’ll get your work in front of real readers.
If you’re still doing any of the above, stop immediately. It’s time to update your SEO strategy. And if you see an article or blog post recommending any of the above, leave a comment or shoot the author an email explaining why they’re wrong.