Tuesday 25 June, 2013

5 Silly Ideas That Made Millions

When you’re thinking about building a business and trying to get started with a million dollar idea, nothing works better than thinking outside the box. If your products and services are the same as everybody else’s, your business is guaranteed to fail. But if you hit on that one idea nobody has thought of yet, no matter how silly it is, it can make you tons of money. Here are five silly ideas that have built businesses.

Picky Domains

If you’re really stuck for ideas for your website and you have absolutely no ideas whatsoever, Picky Domains can help. This is a service that comes up with your ideas for you. It comes up with your name, domain or slogan that somehow manages to describe exactly what your business is about. You pay a simple one-time fee and don’t have to pay any royalties. It’s a business starting tool for the clueless.


Have you ever tried to put human sunglasses on a dog’s face? They slip off right away. Something about the shape doesn’t work. This spurred the creators of Doggles to hit on their million dollar idea – sunglasses and goggles for dogs. We all know that pet lovers are a huge market that loves to waste its money on its beloved companions. But what they didn’t know during the product development stage was that their doggy sunglasses could be put to medical use. There are prescription lenses available.

Santa Mail

Your kids are smarter than you think and eventually they figure out that their letters to Santa aren’t actually going anywhere. This is the basis for Santa Mail – a business that actually sends replies to your letters. Just in case your kids are still skeptical, their website has a Santa Tracker that shows you exactly where he is during his busy Christmas Eve.

Antenna Balls

There’s no reason to break this one down; it’s a no brainer. Antenna Balls makes antenna balls – balls that wobble back and forth on your car’s antenna. This is a product the world clearly doesn’t need but that hasn’t stopped the company from selling millions. Although the business was built mostly on its smiley faces, balls come in all shapes and sizes and depict just about everything. They’ll even custom make your own antenna ball if you have a particular vision.

Designer Diaper Bags

For the fashion-conscious, even their little tots have to look good. That was the impetus for Designer Diaper Bags, a company that makes high fashion bags to carry your little tyke’s diapers in. They’re carried by no less a huge name than Neiman Marcus, so this stupid idea is no laughing matter.

Think you’ve got a stupid idea that will never fly? Put it out there and see what happens. You never know which silly idea might be a million seller.


Bob Steele

Bob Steele is an entrepreneur, software developer, marketer, and author living in the Denver metropolitan area. He’s an avid outdoorsman who loves skiing, hiking, fishing, boating, and just plain having fun. His interests include games, space, technology, physics, cooking (well eating actually), economics, business, internationalism, and team sports. With over thirty years of professional consulting experience, Bob has been exposed to many diverse business models and has gained a sensible approach to life. Bob’s company, WaveCentric is focused on commerce, marketing, and entertainment related products.

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