Monday 30 June, 2014
Content marketing requires a constant stream of fresh content. It’s really tough to keep this fresh content coming unless you’re a very prolific writer. But every small business owner needs to write it or hire someone else to write it for them.
It’s inevitably going to take considerable time, but here are five shortcuts where you don’t have to write anything new at all.
Content curation means sharing news stories or other content and commenting on it. If you use Facebook or Twitter and share other people’s content there, you’re already doing it. The key with content curation is to find good content that your audience loves. You can share it as is, take bits from it or summarize it. Then, add your own opinion to it to make it yours.
Another way to create content without writing anything at all is to accept guest bloggers on your blog. There are many bloggers out there who want to get their foot in the door somewhere writing, especially if your site gets a good deal of traffic. They write posts for your blog and you let them put a link in the bio back to their site. The key is to make sure they’re writing is up to par.
You can also ask your readers to write something. You can crowdsource. Give your readers a challenge and ask them to write. You can also take reader submissions in the form of testimonials, case studies, personal stories or reviews.
An easy way to create valuable and original content is to interview someone. Find someone in your niche who your audience could learn from and interview them. All you need to do then is to transcribe the interview. This interview can be used as video, audio or text content.
Repurpose or Rewrite
This requires some writing on your part, but you can brush off old content and remake it anew. Take content you created some time ago and update it or take a different angle with it. Add new information to the content or take something out. If you rewrite a piece line by line it becomes ‘original’ content in the eyes of Google, but the more truly original you can make it, the better.
You should incorporate each of these methods, along with original content creation, into your regular editorial calendar. For example, write one blog post a week, curate two pieces of content, take a guest post every two weeks, and so on. This is a much easier option than committing to writing each piece of content that you use. Just make sure that whatever shortcuts you take, the content you deliver is valuable and original for your readers.