Monday 02 May, 2016
Here’s a simple equation in the online world – the more you blog, the better business will be. Why is this? Because your blog brings search engine traffic to your site. From there, it builds a readership and encourages these readers to get engaged, all of which brings you more exposure. A blog is how you connect to your customers.
How you blog depends on your overall aims for your online activity. For ecommerce entrepreneurs, your end goal is to build a loyal customer base and make sales. Here are some tips on how to blog effectively in order to do that.
Make It Personal
Sure, the internet is cold and high tech, but people aren’t. People get online to read blogs written by real human beings. They want to make some kind of personal connection. Don’t afraid to be personal on your blog and always be transparent about who you are and what you do. Write as if you’re talking to a friend. For ecommerce bloggers, this is especially important because trust is a serious issue for your customers. If they feel like they know you personally, it’s much easier for them to buy from you.
Hopefully you already know this, but your blogs need to be search engine optimized. If the letters S, E and O intimidate you with their air of high-tech mystery, don’t worry. It’s really simple. Use Google’s free keyword tool to find a few high volume keywords and then use them liberally throughout your content. Don’t overdo it so it looks unnatural. You don’t have to worry about keyword densities or anything else complicated. Just use the words wherever possible without stuffing.
Focus on Helping
Try to make your posts follow this format – identify a problem your readers have that you can help with, and then offer help in any way you can. Show them how to do things, answer their questions, lead them step-by-step through processes, and wherever possible lend them your expertise. In every niche, blogs that help people solve problems are always the most popular.
Stick to Your Schedule
Decide how much you’re going to blog and stick to it. This will be especially important when your blog takes off and acquires hungry readers. They’ll be expecting a post every week or every three days or however often you deliver. Decide on a schedule that’s frequent but that you can easily stick to.
Easy and Attractive Design
Focus on writing great content but keep in mind also that your blog should look and feel good. The design should be clean and uncluttered. Navigation links should be clear and easy to use. Don’t get too fancy or load your blog with ads or Flash videos that take forever to load.
Finally, as you blog always seek out and listen to reader feedback. Your readers and analytics will tell you whether or not your ecommerce blog is doing its job.