Thursday 14 March, 2013
No matter what you’re selling, there’s always a way to incorporate summer into your marketing and boost your sales during this sizzling season. Even if you don’t sell anything summer-related, you can still harness the power of summer. Here are six ideas any business can use.
A Special Summer Promotion
You never need a reason or theme to have a summer promotion. It’s summer. Everybody’s happy, so let’s have a sale! Create a summer promotion and, of course, if you can actually relate it to summertime activities or a summer theme, this will help.
Host an Appreciation Event
Summer is the season for getting out of the house and doing something outside, and you can take advantage of this by hosting an appreciation event. It can be a beach party, a barbecue in the park, or anything else your customers would enjoy. Anything is fine as long as it gives them an excuse to have a good time. An added bonus is that you get some valuable face-to-face time with your customers.
Celebrate a Holiday
The big holidays – Christmas, New Years, Valentine’s Day, Thanksgiving – are all in the colder months. Summer has the Fourth of July, which is huge, but it also has all kinds of other smaller holidays most people don’t know about. Research these and see if there’s one that ties in to your business.
Or just make one up. Call it official ‘(Whatever You Sell) Day’ and use that as the theme of your promotion. Very few people will actually ask you where this holiday came from!
Summer Tips and Advice
What kinds of tips or advice could your customers use during the summer months? Surely there’s some way you can use your business expertise to help them get more out of their summer. First, identify what your customers do in the summer. Then, see if. There is any way you can help them.
For example, if you’re a plumber you can tell them how to prevent summertime pipe or flooding problems. If you sell Internet security software, teach them how to keep their websites and data safe when they’re on vacation. If you’re in the natural health niche, show them how to protect their skin from the summer sun.
Come in and Cool Down
It’s hot outside, so give people passing by your business a reason to come inside. You can either give away free water bottles or ice cream, or if you’re budget doesn’t permit, sell cheap cold drinks and snacks. Even just putting up a sign that says ‘cool inside’ can draw some foot traffic.
Have a Sidewalk Sale
Or get outside onto the sidewalk yourself by having a sidewalk sale. Put up a few tables or racks and let them browse your products as they pass by. Make sure the city’s zoning rules allow for this.
The idea behind planning summer promotions is to know what’s on your customers’ minds during the summer – relaxing, traveling, taking a break, starting something new – and creating a promotion that helps them do that.