Determining consumer behavioral habits after the fact is something to which many merchants don't realize the benefit. Analytics is perhaps the single most important capability of the channel server because it helps you identify what parts of your message are working and what parts are not. By identifying the parts of your sales message that are not as effective as you'd hoped, you'll be able to refine them so that they become more successful. Through crafting a stronger message, you'll increase your campaign's success, and success means selling more of your product.
Realizing the need to monitor your campaigns, WaveCentric designed the channel server to monitor each and every visitor to determine how they interact with your product. You'll discover how many visitors you have and when they visit your landing page, as well as how many initiate a sale and how many complete the sale. Tracking your advertising performance will be a snap with the channel server. By viewing the campaign statistics you'll be amazed athow easy it to see how much traffic each of your campaigns generates and exactly when.