Author Archive

 

Tuesday 20 June, 2017

Tiered Pricing for Your Ecommerce Store

Deciding on pricing for your ecommerce store is a major decision and not one to be made lightly. It takes a great deal of research, consideration and testing to determine the right price points. But one option that makes it easier, and gives your customers more options, is tiered pricing. Tiered pricing simply means offering […]

 
Comments Off on Tiered Pricing for Your Ecommerce Store   Posted In: Business, Commerce   |    Written By: Bob Steele
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Monday 05 June, 2017

6 Ideas for Segmenting Your Email List

Email marketing programs have features that allow you to segment your list and this is a great feature to take advantage of. You can segment your list to offer each subscriber only the offers and content they want. This makes your marketing better targeted and it brings better results. There are a gazillion ways to […]

 
Comments Off on 6 Ideas for Segmenting Your Email List   Posted In: Marketing, Mobile Computing   |    Written By: Bob Steele
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Thursday 18 May, 2017

Google Analytics – How Metrics May Lead You Astray

Google Analytics is wonderful. It offers an array of data metrics for measuring the success of your campaign. When used well, it helps you fine-tune and perfect your strategy. When not used well, it can actually hang you up and hinder you. The data it gives you could be misleading. Here are some common mistakes […]

 
Comments Off on Google Analytics – How Metrics May Lead You Astray   Posted In: Marketing, SEO   |    Written By: Bob Steele
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Tuesday 18 April, 2017

How Dangerous is Peer to Peer File Sharing?

You’ve probably at least heard of peer to peer (P2P) file sharing networks, if you haven’t used one yourself. They offer a free and convenient way to get music, games, movies and other content. But aside from the moral and legal ramifications, peer to peer file sharing is also dangerous. It can infect your computer […]

 
Comments Off on How Dangerous is Peer to Peer File Sharing?   Posted In: Mobile Computing   |    Written By: Bob Steele
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Monday 03 April, 2017

How to Develop a Pricing Strategy

Pricing is a tricky part of running your own business. It’s a set of decisions that has a huge influence on sales and profits. It affects not only your company’s finances but also how your customers see you. This is not a decision to be made lightly Cost Plus Pricing – The Basics The basic […]

 
Comments Off on How to Develop a Pricing Strategy   Posted In: Business, Commerce   |    Written By: Bob Steele
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Monday 20 March, 2017

Niche Down – How to Get Specific

Online, niche is everything. The internet allows people with very specific interests to connect with like-minded souls and find the products they want. For an ecommerce store or internet marketer, the more specific a niche you choose the better. You’ll have a smaller group as your market, but they’ll be avid and primed to buy. […]

 
Comments Off on Niche Down – How to Get Specific   Posted In: Commerce, Marketing, Mobile Computing   |    Written By: Bob Steele
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Tuesday 07 March, 2017

Outsourcing to Asia – Why You Might Want to Think Twice

Today you have a global workforce at your fingertips. This means that your dollars can go a lot further when it comes to outsourcing. You can get work done for a fraction of the price you’d pay domestically. This is why many companies outsource manufacturing to Asia. It sounds like a great deal, but there […]

 
Comments Off on Outsourcing to Asia – Why You Might Want to Think Twice   Posted In: Business, Commerce   |    Written By: Bob Steele
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Monday 27 February, 2017

5 Extremely Simple Ways to Improve Your Customer Service

Whole books have been written on how companies can improve their customer service. It seems exceedingly complicated but it’s actually simple. All you need to do is put yourself in your customers’ shoes. Here are five extremely simple things that any company can do to improve their customer service instantly. Be Quick about It Can […]

 
Comments Off on 5 Extremely Simple Ways to Improve Your Customer Service   Posted In: Business, Commerce   |    Written By: Bob Steele
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Monday 13 February, 2017

Facebook to Weed out Memes

Does it just make your day when you see a cute smiling kitty cat with a funny quote or a short Vine of a hefty guy breaking a tire swing? If so, your Facebook feed might become a bit less interesting for you. Facebook doesn’t think these bits of ephemeral content are at all amusing […]

 
Comments Off on Facebook to Weed out Memes   Posted In: Social Media   |    Written By: Bob Steele
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Wednesday 01 February, 2017

Distributed Denial of Service Attacks and How They Can Ruin Your Day

Distributed denial of service (DDoS) is one of the most common types of online attacks. It comes in many different forms but the basic idea is the same – it floods a network with data to keep a host from connecting to the internet. How it works is that hackers take over multiple systems usually […]

 
Comments Off on Distributed Denial of Service Attacks and How They Can Ruin Your Day   Posted In: Mobile Computing   |    Written By: Bob Steele
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