Friday 18 July, 2014
The internet offers a wealth of publishing opportunities. It’s never been as easy as it is today to get your name out there as an expert author. You can write anything from short articles to full-length books and post them online for the entire world to see.
Why Publish Online?
The main advantage to online publishing is the exposure you get. On the internet, you have a worldwide audience. With your first article published on the internet, you’re officially a published author. This lends you a great deal of authority in your industry and builds your reputation.
Many marketers publish content online in order to gain web traffic. If you can manage to publish your piece on a popular website with a great deal of traffic, it will send some of that traffic to your site. This is done through a link in your author bio.
In the traditional world of publishing, it was hard to get your article in a magazine. It was a narrow path that few made it through. Online it’s easy. There are plenty of websites that will publish your work for free, as long as the quality is up to par.
What Online Readers Want
The fact that it’s so easy to get published online is a double-edged sword. While it means you’ll get published, it also means thousands of others will as well. This is why your work has to be unique. Try to find a topic or an angle that hasn’t been explored before. When you have an idea, spend some time looking at similar content and figure out a way to differentiate yours.
Most online content is helpful. People are looking for the type of content you’d find in the ‘how to’ section of a bookstore. This is because people go online to find solutions to their problems. They’re not as likely to be conducting research on an obscure topic. If you can base your writing on helping people solve problems, your online work will get more traction.
Online Publishing Tips
Get into a regular routine of writing and publishing. Set a weekly goal for yourself of how much you want to get done. Keep track of sites you submit to and sites that seem likely to take your work.
You may want to start by looking at potential publishers first, and then come up with ideas. For example, if there’s a site in your industry that you already read regularly, try thinking up an idea to pitch to them, rather than starting with your finished work and trying to find a publisher.
While you can publish on any topic under the sun, it’s a good idea to specialize. It’s much easier to make a name for yourself online when you’re an author in a specific niche. People who are into that niche will begin to recognize you.
No matter what you decide for your publishing schedule, you should also start a blog or add a blog to your site, and write for it regularly. This will also get you exposure and may attract potential publishers who will read your blog first, and then approach you to write for them.
Finally, get to know other writers and network with them. Join writer forums, social media groups, and so on. You’ll get tips and opportunities from them.