Wednesday 27 August, 2014
So, you’re getting set up with a blog on your company’s website. You know it’s going to mean a great deal of traffic and new prospects coming to your website. Unfortunately, you also know that it’s going to mean a great deal of content writing, as well as posting and replying to comments.
The big question then becomes: How often should you blog?
There’s no clear cut answer to this, but let me offer you some pointers to help you decide on your own answer to this question.
More Is Better
First of all, the more you blog, the better it is for your site’s SEO power. This is true, though, only so long as the blog posts are high quality. If you’re posting often, you’re constantly adding fresh content to your site. This shows that search engines that your site is alive and kicking, and therefore relevant and worthy of sending searches to. It also gives you a great deal of keywords to rank for.
Know Your Budget
It’d be great if you could blog three times a day, but you have to consider your budget. If you’re outsourcing your blogging to a ghost writer, this means your financial budget. If you’re doing it yourself or asking an employee to do it, you have to consider your time budget. I recommend blogging as much as your financial and/or time budget allows.
Inspiration and Hard Work
If you’re writing your own blog, you need a steady stream of ideas for topics. You need to not only write, but write content that’s high quality and valuable to your readers. To help you blog more often, I recommend starting an idea file. Write down ideas you have for blog posts. You may also want to set aside some time regularly to scour the web for ideas.
If you’re just starting out, I recommend writing a few posts and then putting your effort into finding readers. Some bloggers recommend populating your blog with content first, and then finding readers. My opinion is that a hundred posts but zero readership doesn’t do you much good. Write a few posts and then set a regular posting schedule. Put some of the time you’re working on your blog into gaining exposure and figuring out ways to drive traffic to it.
Stick to Schedule
What’s more important than the volume of your blog is its consistency. I recommend starting out with a schedule and sticking to it. For example, commit to two weekly posts. If you write three, set the third aside for next week. You don’t have to decide exactly when you’ll post, but create a general schedule so that your readers know what to expect. Plus, a regular posting schedule is good for SEO.
Slow and Steady
In my experience, whenever I start a blog, I have a great deal of energy in the beginning. I run the risk of writing like crazy and then exhausting myself before the blog is even off the ground. I’ve learned that to some extent, slow and steady wins the race. Start publishing fresh content on a regular basis while looking for ways to gain exposure. One of the biggest things for a site’s SEO is simply how long it’s been online publishing fresh content. Give it some time before you start expecting results.