Thursday 13 March, 2014
Business cards may be the smallest and cheapest investment your business makes, but they’re extremely powerful to your marketing. Your business card is not something you should take lightly. It’s an introduction to your business and very powerful in your branding.
Your Elevator Speech
The purpose of your business card is to communicate what you’re about in very few words. It doesn’t tell your whole story because it doesn’t have enough space. Instead, it gives your contact information and communicates what your brand is about. Think of it as your elevator speech (an introductory speech so quick you could tell it between floors on an elevator).
Simple vs. Flashy
In terms of design, most people recommend going simple. A card that’s just black text on white background can get the job done. You can make wonderful and memorable cards with only two colors. This is good because there’s nothing to distract.
On the other hand, a colorful card with images on it will stick in people’s minds better. The key is to keep it from looking cluttered. Often, when you try to include too many colors and images, this happens.
Tactile cards are great for branding. When you give the card to a person, they can feel that it’s different from everything else in their rolodex. They’re great for sticking in people’s minds.
Designing Your Business Card
No matter how simple or flashy you’d like to go, the basics are the same. You should start with your logo. Everything on the card should be built around this logo because of the branding power that it has.
The second consideration is your name and contact information. These should be placed where they’re most prominent and easiest to read. Give people all of your contact information but trim it down as much as possible, cutting out any unnecessary details.
With these basics in place, many people are done designing their business cards. However, you can add a bit more if it increases the branding power (in other words, makes your card more memorable).
Multipurpose Business Cards
You might consider making multipurpose business cards. These are not just business cards but have some other features that are helpful or memorable. For example, you might offer a coupon or QR code, an appointment reminder, a map, and so on, on your card. This serves two purposes. It makes your card memorable but also offers some unique value at your first meeting.
Share and Get Your Cards Shared
Carry your card everywhere and give it to everyone. In fact, give each person several so they can share. This is something many business people forget to do. The best case scenario is to have everyone you meet passing your card to others they think could use your products or services.
The key to designing a good business card is to make it simple and memorable. It should be easy to understand and it should offer an experience that conveys your brand.