Archive for the ‘Commerce’ Category.

 

Tuesday 20 June, 2017

Tiered Pricing for Your Ecommerce Store

Deciding on pricing for your ecommerce store is a major decision and not one to be made lightly. It takes a great deal of research, consideration and testing to determine the right price points. But one option that makes it easier, and gives your customers more options, is tiered pricing. Tiered pricing simply means offering […]

 
Comments Off on Tiered Pricing for Your Ecommerce Store   Posted In: Business, Commerce   |    Written By: Bob Steele
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Monday 03 April, 2017

How to Develop a Pricing Strategy

Pricing is a tricky part of running your own business. It’s a set of decisions that has a huge influence on sales and profits. It affects not only your company’s finances but also how your customers see you. This is not a decision to be made lightly Cost Plus Pricing – The Basics The basic […]

 
Comments Off on How to Develop a Pricing Strategy   Posted In: Business, Commerce   |    Written By: Bob Steele
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Monday 20 March, 2017

Niche Down – How to Get Specific

Online, niche is everything. The internet allows people with very specific interests to connect with like-minded souls and find the products they want. For an ecommerce store or internet marketer, the more specific a niche you choose the better. You’ll have a smaller group as your market, but they’ll be avid and primed to buy. […]

 
Comments Off on Niche Down – How to Get Specific   Posted In: Commerce, Marketing, Mobile Computing   |    Written By: Bob Steele
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Tuesday 07 March, 2017

Outsourcing to Asia – Why You Might Want to Think Twice

Today you have a global workforce at your fingertips. This means that your dollars can go a lot further when it comes to outsourcing. You can get work done for a fraction of the price you’d pay domestically. This is why many companies outsource manufacturing to Asia. It sounds like a great deal, but there […]

 
Comments Off on Outsourcing to Asia – Why You Might Want to Think Twice   Posted In: Business, Commerce   |    Written By: Bob Steele
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Monday 27 February, 2017

5 Extremely Simple Ways to Improve Your Customer Service

Whole books have been written on how companies can improve their customer service. It seems exceedingly complicated but it’s actually simple. All you need to do is put yourself in your customers’ shoes. Here are five extremely simple things that any company can do to improve their customer service instantly. Be Quick about It Can […]

 
Comments Off on 5 Extremely Simple Ways to Improve Your Customer Service   Posted In: Business, Commerce   |    Written By: Bob Steele
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Monday 02 January, 2017

Why You Should Let Customers Leave Reviews on Your Ecommerce Site

Have you ever thought of leaving a place on your website where customers can leave reviews? Does it sound terrifying? Actually, allowing your customers to comment and review on your products and services directly on your site is a great idea. Here are the reasons why. Social Proof A review on your site gives you […]

 
Comments Off on Why You Should Let Customers Leave Reviews on Your Ecommerce Site   Posted In: Commerce, Marketing   |    Written By: Bob Steele
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Wednesday 23 November, 2016

How to Lower Your Shopping Cart Abandonment Rate

Are your customers going all the way to checkout and then abandoning their carts at the last minute? If you have an alarmingly high abandonment rate, don’t panic. In online shopping, they tend to be high. People abandon their carts for many different reasons and not just because your store sucks and at the last […]

 
Comments Off on How to Lower Your Shopping Cart Abandonment Rate   Posted In: Commerce, Mobile Computing   |    Written By: Bob Steele
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Monday 24 October, 2016

How to Use Social Proof in Your Ecommerce Business

Social proof is a simple concept. You’re much more likely to buy from an online store if you know that others have bought there and been happy with their purchases. If you have an ecommerce store, social proof is an essential bit of marketing that engenders trust with your customers and will make you more […]

 
Comments Off on How to Use Social Proof in Your Ecommerce Business   Posted In: Commerce, Social Media   |    Written By: Bob Steele
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Monday 18 July, 2016

The Affluent Online Shopper

Are you an ecommerce business that sells high-ticket items to affluent shoppers? If so, here’s a round-up of recent studies on how the affluent set shops online. High Internet Use Affluent shoppers are the hardest to reach through traditional advertising methods like television and magazines. But the good news is that they’re hardcore online shoppers. […]

 
Comments Off on The Affluent Online Shopper   Posted In: Commerce, Mobile Computing   |    Written By: Bob Steele
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Monday 27 June, 2016

7 Things That Make You Look Untrustworthy Online

How do you know who you’re dealing with online? These days, everyone knows that the internet is rife with scams and cons. If you want to build relationships and sell products online, you really need to earn your potential customers’ trust. Here are several things that can make you or your website look unreliable. Fake […]

 
Comments Off on 7 Things That Make You Look Untrustworthy Online   Posted In: Commerce, Social Media   |    Written By: Bob Steele
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