Archive for the ‘Marketing’ Category.

 

Monday 05 June, 2017

6 Ideas for Segmenting Your Email List

Email marketing programs have features that allow you to segment your list and this is a great feature to take advantage of. You can segment your list to offer each subscriber only the offers and content they want. This makes your marketing better targeted and it brings better results. There are a gazillion ways to […]

 
Comments Off on 6 Ideas for Segmenting Your Email List   Posted In: Marketing, Mobile Computing   |    Written By: Bob Steele
read more>>  

Thursday 18 May, 2017

Google Analytics – How Metrics May Lead You Astray

Google Analytics is wonderful. It offers an array of data metrics for measuring the success of your campaign. When used well, it helps you fine-tune and perfect your strategy. When not used well, it can actually hang you up and hinder you. The data it gives you could be misleading. Here are some common mistakes […]

 
Comments Off on Google Analytics – How Metrics May Lead You Astray   Posted In: Marketing, SEO   |    Written By: Bob Steele
read more>>  

Monday 20 March, 2017

Niche Down – How to Get Specific

Online, niche is everything. The internet allows people with very specific interests to connect with like-minded souls and find the products they want. For an ecommerce store or internet marketer, the more specific a niche you choose the better. You’ll have a smaller group as your market, but they’ll be avid and primed to buy. […]

 
Comments Off on Niche Down – How to Get Specific   Posted In: Commerce, Marketing, Mobile Computing   |    Written By: Bob Steele
read more>>  

Monday 02 January, 2017

Why You Should Let Customers Leave Reviews on Your Ecommerce Site

Have you ever thought of leaving a place on your website where customers can leave reviews? Does it sound terrifying? Actually, allowing your customers to comment and review on your products and services directly on your site is a great idea. Here are the reasons why. Social Proof A review on your site gives you […]

 
Comments Off on Why You Should Let Customers Leave Reviews on Your Ecommerce Site   Posted In: Commerce, Marketing   |    Written By: Bob Steele
read more>>  

Wednesday 28 September, 2016

FTC Takes on Deceptive Weight Loss Marketers

In January 2014, the Federal Trade Commission slapped four weight loss marketers with hefty fines for their fraudulent marketing. They went after the big guys, but these practices aren’t unheard of in internet marketing, so it’s a good idea for marketers to take note. Operation Failed Resolution As part of the FTC’s Operation Failed Resolution, […]

 
Comments Off on FTC Takes on Deceptive Weight Loss Marketers   Posted In: Marketing   |    Written By: Bob Steele
read more>>  

Monday 12 September, 2016

Facebook Lookalike Audiences – Find a New Audience

Facebook’s Lookalike Audiences feature allows advertisers to target those who ‘look like’ their regular customers. It was launched in early 2013 in an effort to change the way Facebook advertising works. Facebook Lookalike Audiences builds on the Custom Audiences feature that was rolled out the previous year. Custom Audiences allows you to upload your current […]

 
Comments Off on Facebook Lookalike Audiences – Find a New Audience   Posted In: Marketing, Social Media   |    Written By: Bob Steele
read more>>  

Monday 25 July, 2016

Should You Outsource Forum Posting or Blog Commenting?

If you’re an online entrepreneur, forums offer an excellent opportunity to brand yourself, build connections and drive traffic to your website. An online forum is a place where people get together and share their common interests. You can join communities like these that are related to your niche and become a regular contributor. In order […]

 
Comments Off on Should You Outsource Forum Posting or Blog Commenting?   Posted In: Marketing, SEO, Social Media   |    Written By: Bob Steele
read more>>  

Monday 11 July, 2016

Power Networking – How to Make the Most of Your Business Contacts

In the world of internet business and online socializing, it seems like all you need to do to make business contacts is to get on the web. But this isn’t really true at all. There’s still nothing like face-to-face contact for real networking. There’s a new buzzword – ‘power networking’ – that refers to getting […]

 
Comments Off on Power Networking – How to Make the Most of Your Business Contacts   Posted In: Affiliate Marketing, Marketing, Social Media   |    Written By: Bob Steele
read more>>  

Monday 04 July, 2016

Why We Care So Much about Google and Its Algorithms

Whenever you talk about optimizing websites, it’s Google this and Google that. Internet marketers talk as if Google were the only search engine out there or the only way for people to find their websites. Why do we place so much emphasis on Google? The Importance of Search Engines Search engines are how most of […]

 
Comments Off on Why We Care So Much about Google and Its Algorithms   Posted In: Marketing, SEO   |    Written By: Bob Steele
read more>>  

Tuesday 31 May, 2016

The World’s Most Hated Brands and Why We Hate Them

In America, daily life is full of dealing with corporations we love to hate. There are so many despicable companies ruling our lives these days that it’s just unavoidable. In writing this article, my real challenge was to find a list of a few of the most hated, but I found it, courtesy of a […]

 
Comments Off on The World’s Most Hated Brands and Why We Hate Them   Posted In: Marketing, Social Media   |    Written By: Bob Steele
read more>>