Google Analytics is wonderful. It offers an array of data metrics for measuring the success of your campaign. When used well, it helps you fine-tune and perfect your strategy. When not used well, it can actually hang you up and hinder you. The data it gives you could be misleading. Here are some common mistakes […]

If you’re an online entrepreneur, forums offer an excellent opportunity to brand yourself, build connections and drive traffic to your website. An online forum is a place where people get together and share their common interests. You can join communities like these that are related to your niche and become a regular contributor. In order […]

Whenever you talk about optimizing websites, it’s Google this and Google that. Internet marketers talk as if Google were the only search engine out there or the only way for people to find their websites. Why do we place so much emphasis on Google? The Importance of Search Engines Search engines are how most of […]

Here’s a simple equation in the online world – the more you blog, the better business will be. Why is this? Because your blog brings search engine traffic to your site. From there, it builds a readership and encourages these readers to get engaged, all of which brings you more exposure. A blog is how […]

Things change fast in the world of SEO and you need to stay current. There is a great deal of information out there for small businesses on how to optimize for search engines, but unfortunately much of it is terribly outdated. Search engine algorithms change quickly and when they do, yesterday’s SEO tricks no longer […]

Online marketplaces have been around a long time, offering ecommerce stores a way to plug in to a ready made audience and platform as long as they’re willing to abide by a few guidelines. Marketplaces like Amazon and EBay are hugely popular and some pundits say that this trend will only increase in the future. […]

Revelations of the U.S. National Security Agency’s electronic spying has become a full-scale scandal that affects not only American citizens and companies, but those abroad as well. One of the major effects is that foreign firms are more reluctant than ever to use US cloud service providers and the trend may worsen in the coming […]

Shooting your own videos and putting them on YouTube is a cheap and effective way to get massive exposure. YouTube is one of the world’s most visited sites and people are there looking for all kinds of information and entertainment. Just like your website or blog, you need to optimize your YouTube videos so that […]

If you’re an internet marketer pedaling pseudoscience for profit, or a quasi-news outlet that believes news is a form of entertainment, you should be worried about the changes Google might be on the cusp of making in its algorithms Google is considering new ways to rank content not by popularity but by trustworthiness. It has […]

For a small business, you need to get the most mileage possible for your website. Small business owners aren’t usually adept at web design or SEO and don’t usually have a huge budget for getting a website made. This means that you have to maximize your website and avoid any mistakes that could cost you […]