Monday 03 February, 2014

Coming up with Ideas for Info Products

There are many online business methods but probably none as profitable as building an info product empire. The idea is to pump out in-demand digital products like there’s no tomorrow. What this does is it establishes you as a published author (in other words, expert), and also brings in a residual income. That income grows with the number or products you have out there.

You can easily get into a regular schedule of creating and releasing products. Outsource your content creation and all you have to do is market them. But the biggest challenge for an info product marketer is constantly thinking up ideas for new products, especially good ideas.

There’s no surefire way to think up great ideas, but here are some of the things that work well to generate ideas.

Feeling Your Market’s Pain

The best info products are those that help the reader get out of pain. Brainstorm the ways your target market is struggling. What questions do they have? What’s holding them back from doing what they want to do? Once you identify areas of pain, brainstorm ways you can help them. You’re not going to solve all of their problems with one ebook, but focus on one area where you can help them.

In fact, it’s a mistake to try to solve all of their problems with one product. First of all, it’s overwhelming. You’ll find it hard to create that product. Secondly, the best strategy is to have lots of smaller products out there with low prices. This is better for sales and exposure.

If you’re not sure which pain points are most important to your market, listen to them. Connect with them on forums, social media and anywhere else online where they’re active. Look at the questions they’re asking and concerns they have. You can also come right out and ask them.

Knowledge and Experience

Another good way to think of ideas is to take the opposite approach – start with what you know about and then see if there’s demand for that information. Think of all the things you know how to do well that most people don’t. Consider your skills, job experience, and things people have told you in the past about your abilities.

The important thing here is to make sure there’s a market for it before you create it. Not all skills and knowledge are big sellers. Again, consult forums and social media to see what people are searching for. You can also check affiliate networks like ClickBank to see if similar products are selling.

How to Uniquify

The key to producing good info products is to offer something unique. If the demand is there and your product stands out from the rest, it takes just a little marketing and you’ll have sales that are off the chart.

You can make your ideas more unique by looking at other products that are out there. Research your niche to see what’s being offered and if you find something similar to the product you have in mind, put a different twist on it. Target a different segment of the market or tackle a slightly different problem.

Bob Steele

Bob Steele

Bob Steele is an entrepreneur, software developer, marketer, and author living in the Denver metropolitan area. He’s an avid outdoorsman who loves skiing, hiking, fishing, boating, and just plain having fun. His interests include games, space, technology, physics, cooking (well eating actually), economics, business, internationalism, and team sports. With over thirty years of professional consulting experience, Bob has been exposed to many diverse business models and has gained a sensible approach to life. Bob’s company, WaveCentric is focused on commerce, marketing, and entertainment related products.

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