Monday 22 July, 2013

Content Curation – The Right Way and Wrong Way

Curating content means sharing content from other content creators for your readers and adding your own two cents. This is different from regular content creation, where you start from scratch. Instead, you pull content from other sources and simply share it. The key is to find the kind of content your readers like.

It sounds easy, but there’s actually a right and wrong way to go about content curation.

Wrong – Sharing Content As-Is

What many people fail to realize about content curation is that it’s not just sharing content. You also have to add to it. If you share content as-is, you’re not really doing content curation.

The right way is to add your own comments about the article or video. Even better, summarize it for your readers and then add your thoughts. Then, give them a link where they can find the full text if they want to read it.

Wrong – Setting It and Forgetting It

There are many automated programs that curate content for you, but use them at your own risk. This is risky because the content you share needs to be relevant to your readers. It’s nearly impossible for a computer program to read content and evaluate it like a human being can.

Instead, do it yourself. Find some good resources that often have relevant content and go to them for your curation needs.

Wrong – Sharing What YOU Like

It makes sense to share with your readers the content you like yourself. This is a good start, but it’s not enough. Just because you like it is no guarantee that your readers will like it as well.

It’s better to start with your readers’ concerns and interests and find content that suits them. Pay attention to the reaction to your curated content. This will tell you what your readers like and don’t like.

Wrong – Only Curating

It’s never good to stick to one strategy only and expect great results from it. Instead, what you need to do is mix up creation with curation. Think of content curation as supplementing your regular content creation. If you want to see a website that does this well, check out the Huffington Post.

Wrong – Curating When You Can Find Time

In order for content curation to work well, you need to keep at it. Your readers expect regular stories from you. It’s not the kind of thing you can do whenever you have a little spare time.

Get into a regular routine of scouting your content sources and putting stories together for your readers.

Wrong – One Format

Don’t just share one type of content. It’s not good to only share articles, videos or images. Mix up the content formats you share and you’ll make everybody happy.

Finally, it’s wrong to think of content curation as a shortcut to easy content. Don’t think of it as a faster way to keep readers in tune than creating your own. There’s a definite skill to it and it needs all the same attention you give to creating your own.

Bob Steele

Bob Steele is an entrepreneur, software developer, marketer, and author living in the Denver metropolitan area. He’s an avid outdoorsman who loves skiing, hiking, fishing, boating, and just plain having fun. His interests include games, space, technology, physics, cooking (well eating actually), economics, business, internationalism, and team sports. With over thirty years of professional consulting experience, Bob has been exposed to many diverse business models and has gained a sensible approach to life. Bob’s company, WaveCentric is focused on commerce, marketing, and entertainment related products.

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