Friday 21 March, 2014
In these days where visual social media like Pinterest and micro-blogging platforms like Twitter are all the rage, why do we all forget about Tumblr? Tumblr is one of the oldest micro-blogging platforms. It started in 2007 and made a meteoric rise in popularity, its number of users skyrocketing 900% during 2011. Currently, Tumblr has more users than WordPress.
Tumblr is a bit counter intuitive in some ways (Twitter and other similar platforms make it easier for you) and that may be why more marketers don’t use it for content marketing. On the other hand, it may be that there are many who believe their content or niche isn’t ideal for a visual platform. But Tumblr is hugely popular and by not using it, you’re throwing away an excellent content marketing opportunity.
The key to mastering Tumblr is to go visual. Like Pinterest, it’s all about images. There are text-based blogs and blogs that use video or other multimedia, but the company itself says that images are the most popular with users.
No matter what business you’re in, you can find something visual to share. It just takes a bit of imagination. It’s a no-brainer that fashion and art do well on video mediums, but use your imagination a little and you can find something to share with your audience.
Follow Your Fans
Like other social media platforms, it’s essential that you follow fans and reblog their content. The cool thing about Tumblr is that it doesn’t show other users any data about who you’re following or who is following you. This means you can follow anybody and reblog or comment on their content.
Best for Branding
There are SEO benefits to using Tumblr. It offers dofollow links that you can use to send traffic back to your site. But really its strong suit is branding. You can use Tumblr to engage people and spread brand awareness.
This is why it’s good to use your own name or company’s name as your Tumblr name. While it’s cool to get creative and come up with something clever, it’s better to use your own name because this is how you get the most branding power out of it. It’s much easier to get your regular fans to follow you on Tumblr when they already know the name.
One of the wonderful things about Tumblr is that users can search by hash tags. This means that you should optimize your content with hashtags so that they come up in searches. You can also use hashtags to find content to reblog or other users to follow.
Like all social media platforms, Tumblr has a particular audience and they have their own tastes. You have to use the site for a while to figure out the ins and outs, but in general, think of them as being like Twitter users. They want quick content right now and they’re fickle and not so loyal. Focus on branding more than relationship building.
Tumblr is great for content marketing and it’s quick and easy to set up. There’s no reason why you shouldn’t be using it for your content marketing.