Tuesday 20 January, 2015

Creating a Business Website – Major Website Mistakes Small Businesses Make

For a small business, you need to get the most mileage possible for your website. Small business owners aren’t usually adept at web design or SEO and don’t usually have a huge budget for getting a website made. This means that you have to maximize your website and avoid any mistakes that could cost you visitors. Here are a few of the most common website design mistakes small businesses make that you should avoid.

Confusing Navigation

All of your site’s pages should be clearly displayed on the front page in a way that’s easy to understand. A visitor to your site should know how to easily find all of the content it contains. Take a look at your main page and see it through the eyes of a visitor. If you want to see the privacy policy, for example, can you find it easily? Everything should be clear, with a navigation menu along the top or side.

Too Much Going on

It’s natural that you want to stuff your site with as much information and bells and whistles as possible, but this is not a good idea. When there is too much going on, this confuses and distracts your visitors from the more important content. Go for a design that’s simple and clear. Less is always better. If you want to add more content, create additional pages and add them to your site’s navigation.

Hard to Read

For the text on your site, make sure the font is large enough that it’s easy to read. Avoid large blocks of text. Never put light-colored text on a dark background. Try to create a good contrast. For example, use two shades of grey for the background and text, rather than stark black and white. This is easier on the eyes. If what I’m saying isn’t clear to you, look at various websites for examples.

Complicated Purchase Procedure

If you’re selling on your website, all of the details of making a purchase need to be completely clear. Make sure visitors don’t have to leave the site in order to make a purchase. Don’t make them sign up or register before they can buy. Only ask for the absolutely essential information you need from them. Test out the shopping process yourself and see if there are ways you can further streamline.

Being Antisocial

You should have social links for every social media site where you have a profile. Even if you only use Facebook or Twitter, make sure it’s on your site. Look in to using widgets and add-ons that can further integrate your site with social media. Make sure all of your social media buttons and links are clear and prominent on every page or else your visitors will miss them.

Rushing Your Design

Finally, don’t rush your design. You want your site to be up and running as soon as possible, but the design and content need to be good. Take all of the time you need to create a perfect design.

Bob Steele

Bob Steele is an entrepreneur, software developer, marketer, and author living in the Denver metropolitan area. He’s an avid outdoorsman who loves skiing, hiking, fishing, boating, and just plain having fun. His interests include games, space, technology, physics, cooking (well eating actually), economics, business, internationalism, and team sports. With over thirty years of professional consulting experience, Bob has been exposed to many diverse business models and has gained a sensible approach to life. Bob’s company, WaveCentric is focused on commerce, marketing, and entertainment related products.

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