Saturday 15 September, 2012
Everybody knows that Silicon Valley in California is the US’s number one technological innovation hot spot. But the Rocky Mountain Front Range is also a hub of online activity. Denver is a tech town and it’s a great place to be if you’re in the ecommerce business.
Tech Town of the High Plains
For decades now Denver has been known as a tech town. In the early 90s during the dot com boom, Denver was at the forefront. During the 80s it had grown from a mid-sized city to a full-scale metropolis. Part of this growth was that it was a telecommunications hub. Located right in the middle of the country, it was perfect for keeping communications flowing smoothly between the coasts. It was only natural that as business communication went digital, it would happen here where the groundwork was already lain.
There was a massive IT bubble throughout the 90s as small start-ups launched their shoestring operations out of storefront offices downtown and at the suburban business centers. As the dot com boom crashed, Denver’s economy suffered as well as the rest of the country, but the legacy remains. It was a pioneer of online business.
The Denver Ecommerce Scene Today
Ecommerce is one of Denver’s main industries. According to Inc.com, a fair number the top growth companies in the Denver metropolitan area in 2012 were in ecommerce, IT, software development and other online fields. Ecommerce is also a huge growth industry in nearby towns like Boulder, Colorado Springs, Fort Collins and the Denver suburbs.
The Rocky Mountain Front Range has an active community of online entrepreneurs, which means a wealth of networking opportunities and the number is only growing. In the last few years, the region has hosted several major affiliate marketing conventions. As a mid-sized city, it has a friendly business community that’s not overly competitive and believes in helping others.
A number of organizations offer support for online entrepreneurs. This includes organizations such as the Rocky Mountain Affiliate Marketing Association, which meets monthly. Uncubed is another organization designed to help start-ups and freelancers. It organizes workshops, meetings, and other events for learning and networking.
All of this is helped by the University of Denver, which has a renowned MBA program. Its Daniels College of Business is far from traditional and keeps abreast of all the new things happening in the ecommerce industry. Its degree programs include coursework in Internet marketing, ecommerce, data warehousing, and other online topics. Students do real-time work for clients while studying to earn their degrees, giving them a foothold in the business world before they graduate.
Aside from being an all-around wonderful place to live with its natural beauty and cosmopolitan feeling, Denver is a great place to be an ecommerce entrepreneur. As the number of ecommerce businesses, SEO companies and other online businesses in the area increases, it just may become the next technological hub.