Thursday 03 October, 2013
There are many new ways to promote products online, but the old tried and true methods still work wonderfully well. One of the most effective is to simply offer a sweet deal your customers can’t refuse. It’s just as simple as that and the internet allows you to do so with digital coupons.
The Facts and Figures
It’s projected that by the end of the year 2013, nearly half of all online shoppers will have used digital coupons. There are a number of different studies that present different numbers, but they’re all in consensus when it comes to the fact that digital coupons can increase your traffic and sales. Coupons are a major factor in the brands customers choose to buy from.
In fact, studies show that shoppers spend more money when they use coupons than when they don’t. It’s simply impossible to resist a good deal and when there’s a bargain to be had, people don’t feel bad at all spending like crazy.
Getting Your Deal to the People
The only challenge is to get your coupons to the people. Luckily, the internet offers many ways to do this. One of the best is to offer your coupons through social media sites like Facebook and Twitter. You can not only let everyone know but also create more engagement on your social media profile. One way to do this is to offer a coupon for someone ‘Liking’ your page.
You can let your offline customers know as well. Tell them where they can find your coupons online. By putting the coupons online instead of creating them off, you save costs considerably, but the effect is the same. All a customer needs to do is check your website. An easy way to do this is to create QR codes that deliver a coupon directly to your customer’s mobile device.
First-Time Buyer Coupons
A good way to increase sales and also grow your customer base is to offer a coupon for first-time buyers. All the customer needs to do is enter an email address and they get a special deal. If they’ve already gotten the deal, the system will recognize the email address and refuse it.
Make your first-time buyer coupons search engine optimized so that they’re easy for people to find. Make them colorful and eye-catching, with a message that’s simple, loud and direct. The benefits need to be obvious in order to cut through all the noise online.
Know Your Market
You can offer the most effective coupons possible by studying your market and their buying habits. Don’t offer a deal you’d like but one they’d like. The better you get to know your customers through social media and other marketing channels, the easier it is to offer the exact deal they’re looking for.