Tuesday 03 June, 2014
You can sell anything online. Just cruise eBay and you’ll see that virtually everything under the sun is on sale there. Handmade crafts are huge sellers on the web and there are even sites like Etsy designed specifically for them.
What crafts sell well online? You name it – ceramics, jewelry, soaps, flowers and floral arrangements, candles, clothes, accessories, bags, woodwork, knit, quilts… and the list goes on. Any craft can become an online money maker.
The web allows you to reach a huge audience for your crafts with low overhead costs because you don’t need a physical store.
Website vs. Online Platforms
In fact, you don’t even need a website to sell crafts online. You can use online platforms like the above-mentioned Etsy. These platforms allow you to get started selling immediately and they have a built-in audience.
Both selling through a website and selling through platforms have their advantages. The advantage of running your own site is that everything is on your own terms and you own all content. For this reason, I recommend building a website, but you can start selling immediately through platforms while you work on the site.
Choose Online Platforms Carefully
Online platforms make selling easy but they’re not all made the same. If you put time and effort into selling on a site that ends up not bringing you sales, you’ve wasted some of your precious time. A few things to look for in a platform are:
* Your audience uses the site.
* The site sells the kinds of things you’re selling
* You agree with the terms and conditions (yes, you should read them all, especially the ones that relate to money)
* You agree with the return policy and other policies of the site.
* There’s help and support and/or a forum where you can communicate with other users
For any sites you’re considering, try to find online reviews and see what others who have used the site say about it. You can also find this kind of information on forums. Just google the site’s name and see what comes up. This information can be extremely illuminating and save you a great deal of trouble.
Sharpen Your Photography Skills
When selling crafts online, appearance is everything. In an offline store, your customers can give the goods a close look, pick them up, and so on. They can’t online so the pictures really matter, even more than the written description. You might want to improve your photography skills or learn a few things about taking pictures.
The good news is that you don’t have to be an ace photographer at all to take great pictures with all of the technology available today. You can edit your pictures easily to make sure they show your products in their best light.
Get the Word out
Once you have your website built, don’t expect people to magically show up. Brainstorm ways you can spread the word about your products and attract people to your online store. There are many ways to do this, including making YouTube videos and using Pinterest and other social media sites. Also, make sure you spread the word offline.