Monday 19 August, 2013

Ecommerce Security – Is Your Ecommerce Site Safe for You and Your Users?

Your ecommerce site’s security needs to be airtight for both you and your customers. For you, it’s all about protecting your data and your site from attacks. If someone hacks your site, your entire business is at risk. Your customers’ data also needs to be kept safe and they need to know they’re safe buying from you.

The Best SSL

SSL stands for Secure Sockets Layer, and an SSL certification ensures that your site offers a secured, encrypted connection between you and your customers. It’s one of the basics of starting an ecommerce site. The best type is the Enhance Verification SSL (EV SSL). Enhance Verification offers the highest level of assurance possible.

Proactive Scanning and Maintenance

Your website needs some form of routine scanning. You have to proactively look for problems and weaknesses. An SSL certification alone doesn’t guarantee that it’s safe. Scanning searches your site for weaknesses that malware can exploit and any malware that’s already installed.

You may want to do Network Penetration Testing, also known as pentesting. This is when you hire a service to try to hack into your site. These are the good guys, of course, but they can make sure the bad guys can’t get through.

Strong Password Protection

Creating and maintaining strong passwords is extremely easy and failure to do this is one of the main reasons companies get hacked. Choose passwords that are totally random and contain both letters and numbers. There are random password generators you can use online. Change passwords regularly and the more often, the better. Password protection is simple and you can do it all by yourself.

Trustmarks

Trustmarks are another method of guaranteeing that your site is secure. These are certificates like Verisign and TRUSTe that show that your site meets their security guidelines. To get these trustmarks, you need to go through a verification process with the company so that they can confirm that your site is safe.

Peace of Mind

Aside from all of the technical stuff, there are some easy ways you can give your customers peace of mind about buying from you.

*  Contact Information – On your site, include a phone number and an online chat option. Let them get ahold of you offline if they need to. And be responsive to these contact methods.

*  Notify Customers – Tell your customer at each stage of the order fulfillment process from the instant payment is accepted to the day you ship.

*  Track Orders – If possible, track orders for customers like Amazon does. Anytime, they can check to see where their order is and they know it’s on its way.

Finally, humanize and personalize your ecommerce site as much as possible so that your customers know that there’s a real human being behind the website.

Bob Steele

Bob Steele is an entrepreneur, software developer, marketer, and author living in the Denver metropolitan area. He’s an avid outdoorsman who loves skiing, hiking, fishing, boating, and just plain having fun. His interests include games, space, technology, physics, cooking (well eating actually), economics, business, internationalism, and team sports. With over thirty years of professional consulting experience, Bob has been exposed to many diverse business models and has gained a sensible approach to life. Bob’s company, WaveCentric is focused on commerce, marketing, and entertainment related products.

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