Tuesday 31 December, 2013
The holidays are coming and the entire internet is getting ready. It seems to creep up on you earlier each year. Pretty soon, we’ll start gearing up for the holiday season in mid-July.
Everybody’s getting ready and your ecommerce website needs to get ready too. The weeks and months leading up to the holidays are big for shopping and web surfing. Adding a bit of holiday cheer and updating your site is a good way to boost its holiday traffic.
Deck the Halls
Decorate your website with Christmas colors and holiday motifs, but do it tastefully. Don’t go overboard with holiday pop-ups or anything else too intrusive. Just dress up what you have on your site with some holiday cheer. Look at how Google and other sites do it for ideas.
Make themed holiday pages and SEO them for holiday-related search terms. Each can be its own landing page that features your holiday offers. Find some good keywords related to gift shopping. Sprinkle these same holiday keywords in your blog wherever possible or write blog posts related to the holidays.
Update Your Security
Now is a good time to tighten up your security. There’s going to be more traffic around the holidays and also increased threats from malware. It might be a good time to get your site pentested. This is where a company that specializes in testing websites tries to infiltrate your site, and then gives you a report outlining its weaknesses and vulnerabilities.
Get More Bandwidth
Make sure you have enough bandwidth. Hopefully there’ll be a rush of holiday transactions and you need to make sure your site can handle it. You don’t want it to crash at the last minute and cost you all of those holiday dollars. You can use a tool like GTmetrix to test your site and find out which elements are slowing it down.
Check Out Your Checkout Page
Now is also a good time to run a test on your checkout page if you haven’t done so in a while. Test it across different platforms and make sure it’s quick, smooth and easy. If there are any snags, tighten them up. Make sure shipping charges and other important details are clear to your customers.
Offer an Awesome Deal
The holidays are the perfect time for a smoking deal, so offer something your customers can’t refuse. This is one of the surest ways to increase holiday shopping on your ecommerce site. You can offer deals easily with digital coupons. If you sell physical items, offer free gift wrapping.
Don’t Be a Scrooge
The holiday cheer isn’t just about making more money. Everybody loves the holidays and if your ecommerce site doesn’t join in with the celebration, you’ll look like a boring old Scrooge.