Wednesday 11 September, 2013
Google Plus is the hot new thing in social media. Of course, there are new social media sites popping up all the time, but this is the one offered by the Big G itself which is said to have been designed to take on Facebook and Twitter.
However, for marketers Google Plus is still largely uncharted territory. The number of users is growing but it’s not huge yet. Most of us don’t really know how to make Google Plus a part of our content marketing strategy. Here are a handful of tips gleaned from those who are using Google Plus successfully.
Take Advantage of Circles
One of the coolest features offered by Google Plus is Circles, which allows you to separate your contacts into categories. You can publish your updates for specified Circles and this is a good thing to do. This way, you only send certain contacts the content that’s useful for them. With only relevant stories coming from you, they’ll be more likely to tune in and listen.
Google Plus allows you to include headlines by adding an asterisk (*) at the beginning and end of your post’s title. The asterisk doesn’t appear when it’s published. One advantage of using headlines is that, not only does it make your post more attention-grabbing, but it also helps your post come up in searches. Headlines can be keyword optimized.
Like Facebook and Twitter, Google Plus allows you to use hashtags. These are words or phrases (with no spaces) that begin with the # symbol. They then appear as links and are searchable. This is another good way to get your posts seen by other users.
Mix It Up
Just like other social media sites, visual content works well on Google Plus. Don’t limit yourself to only writing text-based posts. Mix up your content with videos, pictures, infographics, audio clips and any other kind of content you can produce. For each non-text post like a video, make sure you write a short blurb so people know what it’s about.
Promoting on Google Plus
Google Plus doesn’t have features that allow you to offer promotions on the site like Facebook and others do. But you can lead your connections off Google Plus and then make your pitch to them on your website or blog. Tell them about your promotion and give them a link.
Connect to Your Blog
Remember to connect your Google Plus profile to your blog. This makes you a Google Author, which means that all of your content appears in one place. This is one of the major advantages of Google Plus – it’s synced with all other Google products. Also, linking back to your blog posts with Google Plus will boost their rankings with the search engines.
Your Google Plus Profile Is a Niche Blog
Treat your Google Plus profile just like another niche blog. Offer information that’s useful to your readers. The most popular and most shared content on Google Plus is how-to information that helps people solve their problems. Focus on helping and the sales will come later.