Wednesday 11 December, 2013

Holiday Content Tips – Don’t Be a Scrooge

The holidays are important to your readers and customers, so you need to get into the holiday season. A great way to do that is to spice up your content with some holiday cheer. Here are some ideas for content marketing around this important time of year.

Offer Holiday Advice

The best content is content that uses your expertise to help your readers solve their problems. Sit down with a pen and paper and brainstorm all the kinds of holiday help you can give your readers. For example, holiday home improvement, holiday cleaning tips, Christmas recipes, budgeting for the holidays, etc. Take what you usually do – offer help to readers – and tie it in to holiday problems and situations.

Focus on Gifts

You may think your niche has nothing to do with the holidays and that may be the case, but if you’re selling anything at all online, your products are related. The reason is that it’s gift-buying time. A great way to create easy holiday content is to write about gift-buying as it relates to your niche.

For example, if you sell gadgets, you can write a blog post on the five best gadgets to give this year. You can offer tips on getting the best holiday deals on gadgets. Anything related to shopping can be easily tied in to the holidays.

Crowdsource Your Holiday Content

Here’s a great holiday content idea. Create a competition and offer a reward for the person who sends the funniest holiday pictures. Encourage them to take snapshots wherever they go and see something weird that’s related to the holidays. Focus on funny stuff because humorous content is the most likely to go viral. When they send in their pictures, post them on your site and social media and give a reward to the best one.

This is great because it gets you tons of content you don’t have to create yourself and also engages your audience.

Personal Content

The holidays are a time when we feel close to family and friends, so it’s a great time for personal stories as content. Sometimes it’s good to break away from advice and promotion and just share a heartwarming story. There’s no better time than the holidays. Share a holiday memory or write about what you’ll be doing this holiday (and encourage your readers to share theirs in the comments).

Behind the Scenes Holiday Content

People love ‘behind the scenes’ content. This is content that gives viewers a look into your business or industry. For example, you can create a video that shows your store or office getting decked out for the season.

Spend some time looking at content around the web in your niche and other niches to see what other websites do around the holidays. You can get ideas and tailor them to your site and your audience.

Bob Steele

Bob Steele is an entrepreneur, software developer, marketer, and author living in the Denver metropolitan area. He’s an avid outdoorsman who loves skiing, hiking, fishing, boating, and just plain having fun. His interests include games, space, technology, physics, cooking (well eating actually), economics, business, internationalism, and team sports. With over thirty years of professional consulting experience, Bob has been exposed to many diverse business models and has gained a sensible approach to life. Bob’s company, WaveCentric is focused on commerce, marketing, and entertainment related products.

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