Wednesday 05 June, 2013
Information products are the meat and potatoes of online marketing. They establish your expertise and get the word out about what you do. Even better, they can be used to turn a profit. If you sell an information product for $7, you’re guaranteed sales. But if you add plenty of value to your info products, you can charge much more for them and generate significant profits.
Thickening Your EBook
The traditional standard information product is the eBook, so let’s use it as an example. One way to add value to your eBook without much overhead is to present the same content in different formats. For example, record yourself reading the book and turn the recording into mp3 files. Your customers can choose to listen to these files when they’re commuting to work, exercising, or going about their day if they don’t have time to read.
You can pretty easily create videos, although this takes a bit more work and creativity. You can use a slideshow or other graphic program, or record yourself reading from the book. The best videos are those that mix up their content – there are some slides, some segments with you talking, some screen shot scenes.
There are other add-ons you can include that don’t take a great deal of effort on your part. You can include a resource guide full of clickable links where your readers can find further information. You can put together these resources as you write, including the sources of information you used. If you don’t want to take the time, you can outsource the task, hiring a VA to find relevant links for you.
Other add-ons include templates and worksheets. These are designed to help your reader do whatever the book is teaching them to do. They can be simple lined sheets for them to brainstorm with, or summaries of chapters with action steps for them to take.
You can also include an additional report. Rather than writing another book from scratch, seek out an expert in your niche and interview them. Choose a topic that’s related to the book and record the interview.
The above ideas offer more perceived value. When you download a product you just purchased and it comes with a variety of files in different formats, you feel like you’ve gotten more for your money even though it’s just repurposed content.
If you really want to make a valuable information product, get it reviewed. You can either ask friends and colleagues to look at it for you, or offer it for free to a small group of people in exchange for their feedback. They’ll see weaknesses in the product and convey these to you, and you can change the product accordingly. The result will be something that gives true value to your purchasers.
The Wow Factor
The surest way to deliver value is to wow your purchaser. Give them a product that exceeds their expectations in some way. If you deliver more than they expected, they see you as a generous, helpful soul and they’ll be much more likely to buy from you again.