Friday 20 December, 2013
Every company needs a blog. It’s the best free advertising you could hope for. When you blog consistently, you add fresh content to your site which makes it more likely to come up in search engine results. Pepper your posts with some choice keywords and you’ll really drive the traffic.
It’s free and guaranteed to get you results but there’s just one problem – you’re not a writer. If you’re not much of a wordsmith, it can take a number of slow, painful hours to churn out one little post.
You can hire a writer to do it for you if you’ve got the cash flow, but it’s even better to write yourself. Here are some tips on getting it done when you’re not a writer.
Like Talking to a Friend
Your blog doesn’t have to be beautifully written. In fact, it shouldn’t use a lot of 50 cent words. Write it in a friendly, casual way, like you’re writing to a friend. This makes it easier for your readers and makes it more likely they’ll consume your content. Just make sure there aren’t typos, spelling mistakes or grammatical errors.
How to Get Ideas
Getting stuck for ideas is another problem, but don’t worry. There are tons of places to look online for ideas. A great way to come up with blog topics is to take common questions your customers ask and answer them. Take a problem or concern that your customers have and solve it for them. Offer helpful tips and advice straight out of your experience and expertise.
If you type at the pace of a turtle on tranquilizers, there’s an easier way. Transcription software programs like Dragon Naturally Speaking allow you to just ramble and the program does the typing for you. Programs like DNS are a little tricky to get used to at first, but once you figure out how it works, you can produce content as quickly as you can talk.
Load It up
While some bloggers sit down every day for a set period of time to write, another option is to load up your blog all in one sitting. Plan an afternoon or so to do all of your writing. You can then post the articles regularly. When you start running out, it’s time for another writing session.
Murder Your Inner Perfectionist
Here’s an important tip that writers and non-writers alike have to understand. Don’t be a perfectionist. Perfectionism is the impulse to make your work perfect and it means well. But most often, it keeps you from getting the work done. It may make you overly critical of your work. Remember that the purpose of your blog is to communicate with your readers and drive traffic to your site. It doesn’t need to be perfect. It just needs to get the job done.