Tuesday 24 June, 2014
Everyone knows that the best keywords to choose are the ones that are hot and trending now. But actually, there is one category of keywords that’s even better – future keywords. Wouldn’t it be nice if you could gaze into your crystal ball and find the keywords that will have a high search volume in the future?
There are actually several ways you can do this. One is to invent a time machine and head into the future. Just make sure you have a way back. Another idea is to harness your ESP powers. There are people out there who believe we all have these paranormal abilities but they’re not developed. Why not give it a try?
Here’s a much simpler way – Take a look at trends over time and consider future events. Through this data, you can assume which keywords will be hot in the future and arrive at a pretty good estimation.
One idea is to look at big events that are coming up and try to figure out how you can tie them in with your online business. Major sporting events, conventions, car shows, concerts, political events and so on offer excellent opportunities. If you’re running a local campaign, look for local events that are coming up.
If you’re not sure about upcoming events, keep an ear open in your industry. Follow the latest news on social media and wherever else you are online and when you hear about an upcoming event, take notice and head for your favorite keyword tool.
The Holiday Season
Nearly every niche can be tied to a particular holiday throughout the year. The big ones like Christmas and New Years are obvious, but try to find other holidays where customers are looking for what you have to offer.
A good way to do this is to look at sales trends from the past. Find the spikes where sales increase and try to figure out why this is. It may not be a holiday. It could be the beginning of the summer season or the end of the fiscal year.
What if there are no holidays? Simply make up your own. Marketers have done this before and there’s nothing too ridiculous to become National Something-Or-Other Day.
Get the News
News stories can give you a clue about future keywords. Look for news that relates to your business. There may be a tax hike coming, for example, and you’re in the financial niche. Look for regulations going into effect, major elections and other changes.
Again, some past marketing trend research might come in handy here. See what major news events led to spikes in keyword searches.
You may want to target keywords in emerging markets where you have potential customers. Look for regions or demographics where things are changing. For example, if you’re marketing on Facebook, older adults have recently taken to the site in a big way. There could be a way you can capitalize on this.
Take advantage of Google Trends and other tools to help you track keyword trends because what happened in the past will often happen again in the future.