Wednesday 07 August, 2013
Your business’s logo is vitally important. It serves as an instant reminder to your customers and helps you to brand your business. Too many online businesses consider it a minor detail and hire somebody off Fiverr.com to knock something out for them. But actually this is something you should invest serious time, thought and resources to creating.
The Power of Simplicity
A good logo is simple. Because it’s supposed to convey instant information to the people who see it, it shouldn’t be complex and full of distracting design features. Simple logos are the most recognized and easiest to remember. They’re also versatile. Look at Google’s simple logo and how it alters it to commemorate different occasions. You can only do that with a logo that’s simple.
Few people know that the world-famous ‘I Love New York’ logo was created by Milton Glaser in the mid-70s. It’s held up pretty well over time. The reason is that it has a simple, symmetric, modernist design without any fancy bells and whistles. When you’re designing your logo, you should ask yourself whether it will still look good decades from now. Avoid current trends in design (think 1980s neon).
Don’t trust your logo to a friend who knows a few things about design. A professional business needs a professional-looking logo. The reason is that your company’s logo is part of the package that engenders trust from customers. If it looks shoddy, your company looks shoddy.
Immediate and Memorable
The best logos are those that are immediate and memorable. By immediate, I mean that the person who sees it ‘gets it’ right away. It conveys something about your company that’s easily understood.
Logo Design Types
Coming up with a logo starts with brainstorming like crazy. To get you started, here are the three types of logo designs:
* Font based – Letters written in a stylized way. Google, as mentioned above, uses this design type, as well as Facebook and Twitter.
* Abstract image – An image that conveys your company’s vision (imagine the Nike swoosh).
* Literal illustration – This is a logo that includes something related to the business. A dog grooming company, for example, may have an image of a lovable pooch as part of its logo.
In Black and White
Finally, it’s a good idea to create a logo that’s color but looks good in black and white. Your logo will often be displayed somewhere out of your hands. It may be reproduced in print in black and white. Make sure it still does its job of conveying who you are and looking good when it’s without color.
Get the Right Feedback
Get feedback on your logo design but get it from the right people. Ask people outside of your company and go beyond your spouse and friends. Test it anywhere you can or ask your current customers what they think (if you’re already in business).