Thursday 06 February, 2014
CPA stands for ‘cost per action.’ This is an online business model where an advertiser pays a publisher whenever a certain action is taken by the site visitor. It can be a click, a download, a purchase, an opt-in, or absolutely anything else. CPA is one of the most viable online business models available.
The CPA network is the middleman between publishers and advertisers. The first step in getting started with cost-per-action marketing is to get accepted to a CPA network. Once you’re in a network, affiliates can come along and sign up to promote you. Sometimes it can be a bit of a hassle, but it’s not terribly hard to get accepted.
Must-Haves for CPA Marketing
First of all, there are a few things that are must-haves. You can actually get accepted into a CPA network without one or all of these, but having them makes it much easier. They are:
* A website. This shows that you’re a legitimate online business with a home on the Web.
* A phone number. Again, it shows you’re legit and also gives them a way to contact you.
* A real email address with your domain name (not just a Gmail, Yahoo, or Hotmail account).
If you don’t have these, it won’t automatically kill your chances of getting accepted. But if you can manage to at least throw something together, it will help a great deal.
One note on the website – it doesn’t necessarily have to be related to your product or marketing campaign. It can even be a personal website or blog. They just like to see that you have a website. It means you’re serious about what you do online.
The application process usually involves filling out an online application, providing contact information and waiting. What does the CPA network want to hear before they take you on? It’s simple – they’re looking to minimize risk as much as possible. They don’t want spammers, scammers, clueless newbies, or anyone else who is going to make them look bad.
When you fill out the application, there’s no need to lie and say you get 7,000 unique visits a day or anything like that. Be honest with them. The image you want to present isn’t that you’re a big-shot entrepreneur, but that you’re legit, serious, and enthusiastic. You’re not going to waste their time with fake leads or screw them over.
In fact, if you’re a newbie, let them know that. What’s most important is for them to understand your goals and your business model. If that’s not clear to them, they’re not likely to accept you.
You’ll greatly increase your chances of getting accepted if you call them the next day or so. Let them get your application and then pick up the phone. Just like a job application, following up drives home the fact that you’re serious. You also have a good opportunity to talk to them and present yourself in the right way.
If you don’t get accepted to the first CPA network you apply for, try again. Sometimes their reasons are unclear. Remember that ultimately you’re going to make the CPA network money. It’s in their best interests to take you on because they need advertisers and publishers, so represent yourself as a legitimate and professional business and you’ll get in.