Thursday 16 January, 2014
A podcast is an audio file that’s like a digital radio show. It’s yet another way to build a following and market your business. It’s easy to make podcasts and there are lots of places where you can upload them and your fans can hear them.
Some people say podcasts are a thing of the past. With so many other ways to reach your audience today, the heyday of podcasting is over. But I don’t see why this is true at all. People still download podcasts and their popularity seems to be only increasing, especially as people can now easily download to their mobiles.
Podcasts are nice because people can listen to them on the way to work, while exercise, while working or doing anything else at all. Unlike videos, they don’t require your eyes. You can listen casually and learn something or entertain yourself as you go about your day.
There are podcasts on every topic under the sun. Comedy podcasts offer laughs while educational podcasts teach you something. There are news commentary podcasts, music podcasts, and audio courses that you can listen to.
Starting Your Own Podcast
I recommend before starting a podcast that you subscribe to a few and listen to them first. You’ll get lots of ideas on how to do your own. Choose a topic you’re interested in and visit the iTunes store or a podcast directory. Download the most popular and give them a listen.
You’ll quickly see what you like or don’t like about the podcasts you download, and this helps you decide how to run yours. You’ll also get ideas on how to make yours unique and different.
Decide on a topic for your podcast and remember that the narrower and more specific, the better. On the other hand, you may just want to get started by choosing a topic to discuss and after a few episodes, it may change direction as your interests change. You may also get feedback from your listeners on topics they’d like to hear more about.
Before getting started, you’ll need to decide on a format for your show. Most people prefer short podcasts that are under an hour long. You may choose to break up your podcast with segments. Are you going to have guests or guest hosts? Are you going to do interviews or include clips from other sources? Again, all of this can change once you start actually making episodes.
Decide how often you’re going to release new episodes. Most podcasters record episodes ahead of the broadcast schedule. This way, when they don’t have any ideas or there’s a holiday, they can still keep the episodes coming. It’s important to be consistent.
The Gear You Need
Finally, there are the tech considerations. The technical side really isn’t such a big deal. All you need is a decent microphone and a way to record and edit. The microphone may set you back a little but it’s a great investment because a decent microphone will make your show sound more professional.
Podcasting is a great way to reach your market and in most niches there aren’t enough marketers doing it, which means little competition for your podcast.