Monday 30 December, 2013

How to Unclutter Your Ecommerce Site

Clutter is bad for an ecommerce site. If you have elements all over your site that are competing for your visitors’ attention or slowing everything down, this destroys the user experience, which means fewer sales for you. A good ecommerce site is simple, sleek and stripped down so that it’s easy for visitors to find what they need and make a purchase.

After you’ve designed your ecommerce site, you need to go through and remove any clutter that doesn’t help you make sales. This is actually an ongoing process. Sometimes you’ll want to check in and clean up a bit, just like the garage. Here are some tips for uncluttering your ecommerce site.

No Flash

Don’t put Flash videos on your ecommerce site for any reason whatsoever. They are notoriously bad for slowing down computers because they take a long time to load. If you want to put animation on your site (which is actually a great idea), there are plenty of faster alternatives.

Cut out Pop ups

Cut down on or eliminate pop-ups. Pop-ups are often annoying but can sometimes be okay. The question to ask yourself is, ‘Does this improve the user experience or hinder it?’ When people come to your site, they probably want to browse and shop. You may not want to bombard them with an offer they didn’t choose.

Clean House

Make sure that you routinely get rid of old promos and deals. You should also consider removing or moving around products. If one is selling more than others, put it in a more prominent place. The top of each page and the main page of your site is precious real estate. Make room for the good stuff.

Touch up Images

Get rid of excess images. If you have four nearly identical images of a product, replace them with one that shows its best side. Another option is to make each image clickable and it leads to more images. If the customer is interested in the product, they can see more. If you have pictures that are not so great, delete them and take new ones. Resize images smaller so that you can fit more on the page.

Trim Product Info

You should offer as much product information as possible but make sure it doesn’t clutter. Write a short description that outlines its main benefits and then give visitors a ‘more information’ link so they can get more details if they want them. You don’t have to put everything out front.

Trim Text

The same goes for all of your text. Trim it as much as possible and break it up into smaller chunks. People skim internet text and they don’t like huge blocks of text. You might want to consider using images, videos or infographics to convey information at a glance.

Easy Navigation

Make the navigation as clean, clear and easy as possible. As a general rule, you don’t want too many links going all over the place. Look at your analytics and see how people usually navigate your site, and use this to design its navigation.

Clean up your ecommerce site on a regular basis because there are always things that can be trimmed. Make it a weekly or monthly thing.

Bob Steele

Bob Steele is an entrepreneur, software developer, marketer, and author living in the Denver metropolitan area. He’s an avid outdoorsman who loves skiing, hiking, fishing, boating, and just plain having fun. His interests include games, space, technology, physics, cooking (well eating actually), economics, business, internationalism, and team sports. With over thirty years of professional consulting experience, Bob has been exposed to many diverse business models and has gained a sensible approach to life. Bob’s company, WaveCentric is focused on commerce, marketing, and entertainment related products.

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