Friday 07 June, 2013

Instant Content Creation – Turning Old Content into New Podcasts

Podcasting is huge now because it gives you a chance to connect personally with your audience. Creating a podcast is easy. The tech side of it is extremely simple and after a few practice runs, you’ll be able to make excellent podcast episodes. The only problem is that you need a steady stream of high quality content to keep your audience engaged.

You don’t have to reinvent the wheel each time you create a podcast episode. You can take any old content you have lying around and use it to create high quality audios that your audience will love.

Text-Based Content

Text-based content such as article and blog posts is the easiest to turn into a podcast. You can simply hit record and read your content. Even though you’re reading, you should make it sound lively and improvised. Another option is to use your text content not as a script but as an outline to follow. You can summarize each part or use each part as a talking point, and make it up as you go from there.

Video Content

 You can easily turn videos into audio files using simple software. This is usually as easy as just hitting the record button. But keep in mind that only certain types of video content will work well as audio. If there’s anything the listeners need to see, it might be tricky. One idea is to offer whatever visuals you need on the podcast’s page and refer them to it when they need it. You can also edit out any references to visuals.


One of the best ways to create easy podcast content is to interview someone. Try to find an expert in your niche or someone you know who has an interesting take on things. Prepare a topic, talking points, questions and whatever else you need to keep the conversation going. Interview podcasts are arguably the most popular type.

Readers’ Comments and Questions

A great way to come up with podcast content is to use readers’ comments or questions. When you get comments or questions on your blog, use these as talking points on your podcast. Start by reading the question and then give your listeners the answer. This is a good method because you’re starting with the things your listeners actually want to know. You can also do this with comments, questions or discussions on social media.

Information Products

Most types of information products can be repurposed as podcasts. Break up your information product into episodes and you can create an audio series. It’s great to do a series because it keeps people tuned in to the next episode.

Private Label Rights

You can also use PLR (Private Label Rights) content as the basis of your podcast. This is ready-made content that you purchase from a provider. To make it totally original, use the content as conversation starters rather than simply reading it off the page.

Make use of these ideas and you’ll have more content than you know what to do with. You’ll never run out of ideas for your podcast.

Bob Steele

Bob Steele is an entrepreneur, software developer, marketer, and author living in the Denver metropolitan area. He’s an avid outdoorsman who loves skiing, hiking, fishing, boating, and just plain having fun. His interests include games, space, technology, physics, cooking (well eating actually), economics, business, internationalism, and team sports. With over thirty years of professional consulting experience, Bob has been exposed to many diverse business models and has gained a sensible approach to life. Bob’s company, WaveCentric is focused on commerce, marketing, and entertainment related products.

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